Senior Digital Advertising Strategist

Role Description

The Senior Digital Advertising Strategist (internally known as an Advertising Engineer) is a highly technical digital advertising expert who bridges the gap between sophisticated ad operations and business-level strategy. Serving as the primary point of contact between Fluency and our clients, you are integral to delivering a world-class client experience.

In this role, you will:

• Curate the client experience by managing key stakeholder relationships.
• Proactively implement Fluency’s capabilities to solve complex business challenges.
• Drive client business goals and solve operational hurdles through our platform.
• Identify opportunities to maximize Fluency’s impact on clients' bottom lines.

This role requires a unique blend of operational leadership and technical execution:

• Nurture relationships with C-suite stakeholders.
• Manage complex project timelines.
• Lead cross-organizational collaboration.
• Deep technical mastery of building, managing, and optimizing large-scale digital marketing campaigns (Search, Social, Display).

Qualifications

• Minimum of 5 years of hands-on experience managing complex paid media campaigns (Search, Social, and/or Display).
• Proven experience communicating with and presenting to C-Level executives.
• Strong project management background with the ability to navigate multiple timelines and stakeholders.
• Exceptional critical thinking skills with a "systems-thinking" approach to solving operational challenges.
• Elite verbal and written communication skills with the ability to translate technical concepts into business value.

Requirements

• Partner with the Advertising Architect to lead seamless client transitions and platform integrations.
• Own post-onboarding relationships at all levels of the client organization, acting as a trusted advisor and platform expert.
• Provide expert guidance and training to users on how to leverage the Fluency platform both tactically and operationally.
• Deeply analyze client business, financial, and operational profiles to recommend opportunities for growth, performance improvement, and business efficiency.
• Leverage the Fluency platform to execute sophisticated advertising strategies and analyze performance across various channels.
• Lead high-level strategy calls, weekly syncs, and Quarterly Business Reviews (QBRs).
• Potential for quarterly travel to visit key clients.
• Collaborate with internal stakeholders to report on client sentiment, requests, and technical hurdles.
• Develop and execute client-specific engagement strategies to ensure long-term retention and success.
• Articulate client growth opportunities and platform feature requests to the Product organization.
• Manage technical tickets and platform feedback loops to ensure a frictionless client experience.

Benefits

• Medical, dental, and vision coverage for employees and their families.
• 401(k) plan with company match.
• Four weeks of Combined Time Off (CTO), flexible schedule, and twelve holidays.
• Maternity and parental leave.
• Employee wellness programs and mental health support.
• Remote work flexibility and home office stipends.