Senior Marketing Specialist

Built to Connect At Astec, we believe in the power of connection and the importance of building long‑lasting relationships with our employees, customers and the communities we call home. With a team more than 4,000 strong, our employees are our #1 advantage. We invest in skills training and provide opportunities for career development to help you grow along with the business. We offer programs that support physical safety, as well as benefits and resources to enhance total health and wellbeing, so you can be your best at work and at home. Our equipment is used to build the roads and infrastructure that connects us to each other and to the goods and services we use. We are an industry leader known for delivering innovative solutions that create value for our customers. As our industry evolves, we are using new technology and data like never before. We’re looking for creative problem solvers to build the future with us. Connect with us today and build your career at Astec. Location This is an onsite position with Astec in Chattanooga, TN. Preferred Experience Top candidates will have a corporate marketing background and experience with large tradeshow booth management and set‑up, the Adobe Creative Suite and photography/videography in a marketing environment. About the Position The Senior Marketing Specialist works with cross‑functional internal teams to develop and execute the highest‑quality marketing strategies and initiatives, ensuring all marketing plans align with Astec’s goal, mission, and vision. The ideal candidate will have well‑rounded skills in creative marketing tasks and tradeshow management. This is a highly collaborative role, so exceptional leadership, interpersonal skills, and communication skills are a must. The Marketing Specialist works closely with the Marketing Manager on related items which include but are not limited to: Deliverables & Responsibilities Content creation, social media and communication strategies, and marketing plan development Assist with website, print advertising, digital advertising, and email campaigns Assist with generating case studies with an emphasis on storytelling Brainstorm and develop ideas for creative marketing campaigns Design and compose artwork for advertising and marketing Astec Design product literature and work with Product Management Team to keep current Point of contact for industry exhibitions, including booth design and artwork, customer event planning, logistics and other duties related to success of exhibition Provide on‑site direction and execution for industry exhibitions, including booth and equipment set‑up and customer events; travel may be required Work on support items for Astec Sales Team and Dealer Network Proactively demonstrate the Astec core values of Safety, Devotion, Integrity, Respect and Innovation Photography of equipment for marketing purposes, travel may be required Editing of material utilizing Adobe Creative Cloud and other creative programs or apps Maintaining email list for marketing campaigns Order and maintain swag for the Sales Team including the Dealer Network To be successful in this role, your experience and competencies are: Degree or equivalent experience in marketing, advertising, or communications 5+ years of past work experience in a marketing role with increasing responsibilities. Creativity and adaptability Familiarity with current marketing trends Experience with large tradeshow booth management and set‑up highly preferred. Must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines Must have strong interpersonal skills including the ability to collaborate with‑in a team that could include marketing, sales, dealer representatives and customers where applicable Keen eye for maintaining brand/graphic integrity across multiple platforms Ability to thrive in a fast‑paced, high‑pressure environment Excitement about working as a collaborative member of a small, but mighty team Experience with traditional and digital marketing activities, including social media Experience with website content management systems, Sitefinity a plus Proficiency with Adobe Creative Cloud applications Experience on Microsoft Suite Videography and photography skills a plus Experience with marketing and 3D animation software a plus Our Culture and Values Continuous devotion to meeting the needs of our customers Honesty and integrity in all aspects of business Respect for all individuals Preserving entrepreneurial spirit and innovation Safety, quality and productivity as means to ensure success Travel Requirements Some travel required, especially for tradeshow work. Work Environment Office While performing the duties of this job, the employee is regularly exposed to risk of injury in an office environment and occasionally a manufacturing shop plant environment. Duties include a typical office setting including extensive computer work, sitting or standing. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Equal Opportunity Employer As an Equal Opportunity Employer, Astec does not discriminate on the basis of race, creed, color, religion, gender (sex), sexual orientation, gender identity, marital status, national origin, ancestry, age, disability, citizenship status, a person’s veteran status or any other characteristic protected by law or executive order. #J-18808-Ljbffr