Performance Media Specialist

Performance Media Specialist Become the newest member of our exciting team at SROA Capital as we redefine self-storage! At SROA, we offer a career and opportunity to grow. We strongly believe in growing our talent and promoting within. We are proud to be honored as one of the TOP WORKPLACES of South Florida by the Sun Sentinel two years in a row. SROA Capital is a vertically integrated private equity real estate and technology platform that has evolved into a global asset manager with a successful track record of providing risk adjusted returns to its partners through its focused strategy of investing in self-storage. SROA is headquartered in West Palm Beach, FL and has invested, redeveloped, and developed self storage across the risk spectrum in major and secondary markets across the United States under the brand Storage Rentals of America and the UK under the brand Kangaroo Self Storage with approximately 900 employees globally. The Performance Media Specialist plays a critical role in driving performance marketing initiatives across acquisition and lifecycle channels, including paid search, paid social, display/programmatic, affiliate and email marketing. Duties and Responsibilities Paid Media Strategy & Campaign Execution Build, execute, and optimize paid media campaigns across platforms including Google Ads, Microsoft Ads, Meta, and display, video channels. Manage campaign structure, targeting strategy, bid management, and creative testing to maximize performance and efficiency. Identify opportunities to scale performance through new audience segments, creative testing, and channel expansion. Continuously test creatives, audiences, and landing pages to improve conversion rates and lower acquisition costs. Monitor campaign pacing, performance trends, and budget allocation to ensure alignment with business goals. Support campaign forecasting, budget planning, and performance modeling. Ensure proper campaign setup, tracking implementation, and performance measurement across platforms. Experience working with Affiliate marketing partnerships or 3rd Party advertisers is preferred. Email & Lifecycle Campaign Execution Execute and optimize lifecycle and promotional email campaigns using MailChimp or similar ESP platforms. Support lifecycle marketing initiatives including welcome journeys, lead nurturing, win-back campaigns, and retention programs. Assist with segmentation strategy, audience targeting, and campaign scheduling to improve engagement and conversion performance. Analyze email campaign performance and implement optimization strategies to improve open rates, engagement, and conversions. Collaborate with internal teams to align email communications with paid media campaigns, promotions, and business priorities. Performance Analysis, Reporting & Optimization Analyze campaign performance data to identify trends, opportunities, and performance drivers across channels. Develop actionable insights and recommendations to improve efficiency, scalability, and ROI. Build and maintain performance reporting to track key metrics such as CPA, ROAS, conversion rate, and revenue contribution. Lead A/B testing initiatives across media and lifecycle channels to continuously improve performance. Monitor attribution, tracking accuracy, and conversion measurement to ensure reliable performance data. Cross-Functional Collaboration Partner with internal teams including analytics, creative, web, SEO, and revenue management to align marketing efforts with business goals. Collaborate with marketing leadership on channel strategy, testing roadmap, and performance optimization initiatives. Provide insights and recommendations to improve marketing efficiency and support business growth objectives. Support the development and implementation of performance marketing best practices and operational processes. Market Research & Trends Stay current on platform updates, industry trends, and emerging performance marketing strategies. Proactively identify opportunities to improve campaign performance, efficiency, and scalability. Share insights and recommendations with the broader marketing team. Qualifications Required 3-4+ years of experience managing paid media campaigns across platforms including Google Ads, Meta, and Microsoft Ads. Proven experience managing and optimizing performance marketing campaigns with measurable impact on business outcomes. Experience using analytics tools such as Google Analytics, Looker Studio, Power BI, or similar platforms. Strong analytical and problem-solving skills with the ability to interpret complex data sets. Advanced Excel skills (PivotTables, VLOOKUP/XLOOKUP, reporting tables; comfort manipulating large datasets). Experience managing campaign budgets, pacing, and performance optimization. Strong organizational skills and ability to manage multiple projects simultaneously. Use project management tools (Jira, Monday.com, Asana) to manage workstreams, testing roadmaps, and timelines. Excellent communication skills and ability to collaborate cross-functionally. Support measurement fundamentals including conversion tracking concepts, pixels, and tag management coordination (GTM familiarity a plus). Preferred Experience with lifecycle marketing and email platforms such as MailChimp, Iterable, HubSpot, or similar ESPs. Mailchimp and/or Iterable a plus. Experience managing multi-channel performance marketing programs across search, social, and display. Experience with marketing automation, attribution tools, and tracking implementation. Ability to build recurring performance reporting using GA/GA4 and BI tools (Power BI / Looker Studio), translating results into actionable insights. Familiarity with bid management or media automation platforms such as SA360, Skai, or Fluency. Fluency a plus. Google Ads, Meta, or other platform certifications. Experience working in a multi-location, high-growth, or performance-driven organization. SROA Offers: Competitive pay with bonus potential UKG Wallet – on-demand pay option 100% paid medical coverage options for employee-only Dental and vision plans for optimal care Eight (8) paid holidays Generous Paid Time Off (PTO), increasing with years of service Paid Maternity and Parental Leave for growing families 401(k) with substantial employer match and 100% immediate vesting Flexible Spending Accounts (FSA), Health Savings Accounts (HSA), and Dependent Care Flexible Spending Accounts (DCFSA) for tax-advantaged savings GAP Insurance for added financial protection Employer-paid Life Insurance and Short-Term Disability coverage Long-Term Disability (LTD) coverage for added peace of mind Pet insurance – because your pets are family too Storage Discounts to help you declutter and organize Access to Voluntary Benefits for personalized coverage Learning and development opportunities to maximize your potential and excel in your career A great culture that values collaboration, innovation, and inclusivity SROA is an Equal Opportunity employer and uses the federal government E-Verify system to verify employment eligibility. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. Storage Rentals of America