Digital Marketing Manager

Responsibilities

The digital marketing manager position presents an opportunity to join a growing department within an established organization of creative-minded real estate professionals. With a focus on storytelling and brand differentiation in support of driving measurable results, the digital marketing manager plays a key role in maintaining and growing the online presence for active properties, originating marketing strategies for new developments and optimizing Related Ross's corporate online presence and brand. This position will work across Related Ross's asset classes with particular emphasis on consumer engagement with the company's flagship mixed-use destination, CityPlace, office tenant acquisition and residential condo purchase.

Responsibilities include marketing planning and strategy, digital content creation, development, execution and analysis of digital marketing campaigns, researching and incorporating targeting, lead gen and CRM tools and managing digital campaign budgets.

This position will report to the senior vice president of marketing while reporting into the director of marketing for CityPlace on a day-to-day basis for all CityPlace-related marketing activities.


Primary Responsibilities - CityPlace:

• Plan, develop and execute digital marketing campaigns across search, display, social media (paid and organic), video and email
• Manage the CityPlace online platforms including CityPlace.com and CItyPlace Rewards
• Work with CRM team to optimize software for use in customer relationship marketing
• Maintain day-to-day management across digital channels highlighting brand pillars
• Design and create content for e-newsletters, social media, rewards program, presentations, brochures, invitations, marketing signage, merchandise and other collateral, ensuring all assets align with brand standards
• Measure and report performance of all digital marketing channels and campaigns, and assess against goals (ROI and KPIs)
• Track and report on digital marketing budget
• Identify trends and insights on digital platforms and optimize campaigns accordingly for optimized performance
• Manage agencies and collaborate with marketing partners
• Capture content at events and photoshoots for use with campaigns and social media coverage
• Support the marketing director with special projects and tasks, as needed
• Maintain library of presentations, collateral and photography and videography library

Primary Responsibilities - Office, Residential and Corporate

• Consult with marketing team members on digital marketing including setting digital strategy and participating in the development of digital marketing plans for the office collection and individual residential condo and rental properties
• Participate in agency briefings, initial campaign plan reviews and ongoing reviews of campaign performance
• Review analytics and provide direction and suggestions on campaign optimization
• Provide general consultation and leadership in digital marketing to the overall marketing team by staying current on new channels, practices and opportunities
• Own and drive traffic to the company's corporate website platform at relatedross.com including optimizing site performance, functionality and styling and creating landing pages and microsites for marketing campaigns

Qualifications

• At least 3-4 years of relevant marketing, digital or communications experience
• Bachelor's degree in marketing or similar field
• Direct experience in digital marketing with proven results
• Working knowledge of social media management and reporting platforms
• Highly strategic and creative individual with experience in tailoring product and messaging to particular audiences
• Exceptional communication skills, both written and verbal
• Real estate, hospitality, architecture or lifestyle marketing experience a plus
• Proficiency in all major workplace software applications; InDesign, Photoshop and/or Canva experience, a plus
• Detail orientation with strong organizational skills
• Ability to multi-task, shift direction easily, be proactive
• Ability to work well under pressure and within a fast-pace work environment

Benefits:

• Personalized Health Care : Multiple medical, dental, and vision plan options; Employee Assistance Program
• Financial Benefits: Competitive salary and incentive packages; matching 401(k); FSAs and HSA; employer-paid life and AD&D insurance; paid leave & disability programs
• Social Wellness: 19+ days of PTO; mental health counseling & resources; fertility, surrogacy, and adoption assistance; volunteer days and donation matching
• Career Development : Learning & training programs; tuition & certification reimbursement; internal advancement opportunities

#LI-RB1 #Ross #Onsite


Overview

Related Ross is transforming urban life in West Palm Beach and Palm Beach County, creating opportunity for all who live and work here. For over two decades, the company has worked to develop dynamic neighborhoods that are innovative, vibrant and inclusive. With completed, in development and planned properties in West Palm Beach and new development activity emerging in Palm Beach County, Related Ross is making long-term investments to transform and support local communities and build growth in the region.

Related Ross is a West Palm Beach-based organization that recently emerged as an independent entity from within Related Companies. Formed in 1972, Related Companies is the most prominent privately-owned real estate firm in the United States with major developments within a premier portfolio valued over $70 billion across Boston, Chicago, San Francisco, LA, Washington DC and London.


Related Ross believes in investing in its talent and cultivates a positive, team-oriented environment where every voice is valued. Employees are encouraged to boldly take on new challenges, transcend the status quo, and demonstrate a strong entrepreneurial spirit. In its relentless commitment to excellence, Related Ross works to foster an innovative approach in its team members so that they can positively impact the communities in which they conduct business.


Learn more about Related Ross at

We are proud to be an equal opportunity employer and are deliberate about the team and culture we are building. We aim to ensure competitive total compensation that is commensurate with experience, workplace geography, and market standards.

For information about how we use your personal information, including information submitted for career opportunities, please review our Privacy Policy at