Senior Staff Product Designer, Content Design

Senior Staff Content Designer

As a Senior Staff Content Designer under the Product Design team, you'll shape the CNN experience across mobile, web, and CTV—connecting editorial excellence with product performance. With deep expertise in both content strategy and content design, you'll define how users understand, navigate, and act across CNN's digital ecosystem.

Partnering directly with our growth and product marketing teams, you'll use data, experimentation, and audience insights to create messaging and flows that not only inform and inspire—but also measurably drive acquisition, activation, retention, and conversion.

You'll also help lead the charge in developing content standards, defining guidelines, and educating cross-functional partners on the impact of high-quality content design on growth and user experience.

Your accountabilities include:

• Be a key leader and contributor on the product design, growth, and product marketing teams, helping to create the next generation of CNN's digital products with a strong focus on growth and user impact.
• Develop messaging frameworks, value props, and content systems that drive comprehension, engagement, and conversion.
• Translate complex requirements into clear, engaging, and strategically sound content that ladders up to CNN's business and audience goals.
• Partner closely with across the organization to ensure messaging is effective, consistent, and aligned across the user journey.
• Lead ideation, naming, and brainstorming initiatives—helping teams explore new opportunities rooted in user need and growth objectives.
• Create scalable copy patterns, guidelines, and systems that enable consistent, high-quality experiences across CNN's platforms.
• Champion the content design discipline by mentoring junior designers and increasing cross-functional understanding of best practices.
• Own projects from concept through execution, managing your deliverables and collaborating smoothly across teams.

Qualifications & experience include:

• 10+ years of experience in the worlds of content design, product marketing, and content strategy.
• Strong strategic thinking and ability to independently make content decisions grounded in business goals and user needs.
• Proven ability to translate consumer insights, growth data, and experimentation results into actionable content strategies.
• Expertise in crafting messaging that supports acquisition, onboarding, retention, and engagement.
• Demonstrated success leading initiatives and collaborating with design, product, engineering, marketing, and editorial partners.
• Experience developing, socializing, and maintaining content guidelines, systems, and frameworks.
• Deep experience using Figma to create content.

How We Get Things Done...

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds, and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $154,000.00 - $286,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.