Website & Data Analytics Associate

Job Description

Job Description

ORGANIZATION SUMMARY:

The internationally renowned Mark Morris Dance Group (MMDG) has received "highest praise for their technical aplomb, their musicality, and their sheer human authenticity." (Bloomberg News). Founded in 1980, the Dance Group performs the repertory of choreographer Mark Morris, hailed as the "the most successful and influential choreographer alive, and indisputably the most musical" (The New York Times), whose work is acclaimed for its ingenuity, musicality, wit, and humanity. Live music and community engagement are vital components of the Dance Group. It has toured with its own musicians, the MMDG Music Ensemble, since 1996, and regularly collaborates with orchestras and opera companies around the world. In addition to 12 full-time dancers, the organization currently employs approximately 200 full-time, part-time and seasonal employees.

In the heart of the Brooklyn Cultural District, the Mark Morris Dance Center, founded in 2001, is the hub of dance and music education in Brooklyn. The nine-studio building provides affordable classes in multiple genres for people of all ages, levels, with and without disabilities, accompanied by live music. The studios, a performance space, a Wellness Center, and ancillary spaces are all available to the community and to nonprofit organizations at subsidized rates. MMDG's Community Education Programs partner with public and private schools and community centers to provide customized classes. MMDG also offers customized dance workshops for persons with Parkinson's disease.

MMDG programs in NYC and worldwide engage over 100,000 people annually. Propelled by core values of community, access, excellence, and creativity, MMDG is committed to ongoing equity, diversity, and inclusion work to ensure its programs are welcoming and accessible to all.

The Mark Morris Dance Group seeks a Website & Data Analytics Associate to support the execution of integrated marketing and content strategies that strengthen the visibility and reputation of Artistic Director/Choreographer Mark Morris, the touring Mark Morris Dance Group and Music Ensemble, and the organization's education and community engagement programs. As a member of a highly motivated, results-oriented marketing team, this role supports initiatives across owned, earned, and paid channels, with a primary focus on social media and website management. The Website & Data Analytics Associate will also support the organization during a new website launch reflecting the three core pillars: Dance Group, Dance Center, and Dance for Health. The position reports to the Director of Marketing & Communications.

The successful candidate will join a collaborative community of passionate arts and administrative professionals inspired by Mark Morris's commitment to artistic excellence, access to the arts, and the power of the arts to connect and engage communities. MMDG is deeply committed to ongoing equity and inclusion efforts. All staff are expected to actively uphold the organization's core values, including celebrating a diverse community, pursuing excellence in all aspects of our work, expanding access, exposure, and opportunity in dance and music, and cultivating creativity.

Job Summary : The Website & Data Analytics Associate supports the day-to-day digital operations of the Mark Morris Dance Center. This entry-to-mid-level role manages routine updates to the WordPress website, assists with data integration across Salesforce, Active, and Mindbody, and pulls regular performance metrics using Google Analytics 4 to support audience growth, ticket sales, and class enrollment.

Key responsibilities include, but are not limited to:

WordPress Content Updates

• Publish weekly schedule updates, performance listings, staff bios, and blog posts on WordPress.
• Assists with basic page building and ensure images, text, and links adhere to web accessibility standards.

System & Registration Support

• Help set up and cross-check customer journeys in Mindbody and class/workshop schedules, ensuring links and widgets integrate cleanly on the website.

Data Entry & Standard Reporting

• Pull routine data reports from Google Analytics 4 (GA4), Salesforce, Mindbody, and Active to update the team's Looker Studio dashboards.
• Track basic metrics like monthly site traffic, ticket conversion rates, and email click-throughs.

Quality Assurance & Bug Tracking

• Perform regular site audits to identify broken links, mobile display errors, or payment glitches in class/ticket checkout paths.
• Log website issues for external web developers when necessary.

Tagging & Campaign Tracking

• Generate UTM tracking codes for digital marketing campaigns and email newsletters to ensure accurate attribution in Google Tag Manager.

  Supervisory Responsibilities:

• No

  Minimum Education & Experience Requirements:

• One to three (1–3) years of experience in a marketing role, preferably focused on data and website management.
• Experience using content management systems (CMS), preferably WordPress
• Experience with Google Analytics (GA4)

Special Requirements: 

• None

Knowledge, Skill, and Ability Requirements :

• Hands-on familiarity with WordPress (or a similar CMS) and basic exposure to Google Analytics 4 (GA4).
• Prior exposure to Salesforce, Mindbody, or similar nonprofit/arts registration and studio software is a strong plus.
• Basic understanding of HTML/CSS.
• Comfort working with spreadsheets, including Excel or Google Sheets.
• Proficiency with Microsoft Office Suite.
• High attention to detail and the ability to produce accurate, polished work.
• Strong organizational skills and the ability to manage multiple priorities while consistently meeting deadlines.
• Clear and professional written and verbal communication skills, including the ability to represent the organization effectively with internal and external stakeholders.
• A proactive approach to work, including taking initiative, following through on tasks, and seeking solutions independently.
• Ability to work onsite and collaborate with a small, dynamic team in a creative environment.
• Interest in or appreciation for the performing arts and motivation to support mission-driven work.
• Adaptability, openness to feedback, and willingness to learn and grow within the role..

YOU WILL BE SUCCESSFUL IN THIS ROLE IF YOU:

• You are highly organized and able to manage multiple priorities while consistently meeting deadlines.
• You communicate clearly and professionally, both in writing and verbally, and can represent the organization effectively with internal and external stakeholders.
• You are proactive and take initiative, anticipating needs, following through on tasks, and seeking solutions independently.
• You have strong attention to detail and take pride in producing accurate, polished work.
• You are comfortable working onsite and collaborating with a small, dynamic team in a creative environment.
• You have an interest in or appreciation for the performing arts and are motivated to support mission-driven work.
• You are adaptable and open to feedback, with a willingness to learn and grow within the role.

SCHEDULE: This is a full-time, non-exempt 40-hour per week, onsite position. A flexible hybrid schedule may be considered after the successful completion of a six-month onsite introductory period.

We offer a comprehensive benefits package including:

• Paid vacation, sick/personal leave, holidays and bonus days 
• Employee Health and Life insurance covered 100%, Flexible Spending Plan, Voluntary vision and dental coverage, pre-tax commuter benefit, 403(b) retirement plan 
• Access to special events and MMDG performances  
• Access to free and discounted classes at the Dance Center and online 
• Invitations to cultural events are extended to staff members by community partners.

To join our team, please submit your resume along with a cover letter addressed to Kristen Hill, Director of Marketing and Communications. Cover letters must highlight relevant experience; resume submittals without a cover letter will not be considered.

NY Pay Transparency Range 

Rate

$46,000—$52,000 USD

EEO STATEMENT:

We are an Equal Opportunity Employer committed to a diverse workforce and do not discriminate on the basis of race, color, creed, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or veteran status. It is the policy of MMDG to comply with all the relevant and applicable provisions of the Americans with Disabilities Act (ADA). MMDG does not discriminate against any qualified employees or job applicants with respect to any terms, privileges, or conditions of employment because of a person's physical or mental disability. MMDG makes reasonable accommodation wherever necessary for all employees or applicants with disabilities, provided that the individual is otherwise qualified to safely perform the duties and assignments connected with the job and provided that any accommodations made do not require significant difficulty or expense.