Director of Marketing

Team: MarketingCity: BostonState: MA Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead.At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.The RoleWe are seeking a Marketing Director to lead global marketing for Veeva Safety, our industry-leading pharmacovigilance platform. Partnering closely with strategy and product management, you will develop the positioning, messaging, value propositions, and go-to-market strategy for Veeva Safety. You will translate product vision and innovation, customer needs, and market opportunities into compelling stories that drive awareness, customer adoption, and business growth.You will own the product marketing strategy for Veeva Safety, working across product, strategy, sales, and regional marketing teams to bring new capabilities and innovations to market through product launches, release marketing, sales enablement, customer advocacy, and thought leadership—strengthening Veeva’s leadership in pharmacovigilance. You will shape how the market understands the value of Veeva Safety and help accelerate adoption across the life sciences industry.Success in this role requires a strategic product marketer who combines deep customer and market understanding with exceptional storytelling. You can simplify complex technologies into clear customer value, influence product and go-to-market decisions, and partner across the organization to deliver measurable business impact. You thrive in a collaborative, fast-paced environment and are equally comfortable developing long-term strategy and driving execution.What You'll DoBuild and lead a global organization that delivers against marketing goals, with clearly defined roles, succession plans, and employee success strategiesDevelop and drive global marketing strategy and go-to-market execution for Veeva Safety, aligning marketing initiatives with business objectives and market opportunitiesPartner with product management and market strategy to develop differentiated positioning, messaging, and value propositions that resonate with safety operations, pharmacovigilance, and safety science leadersLead global product launches and release marketing, translating product innovation into integrated campaigns that drive awareness, customer adoption, and growthDevelop annual integrated marketing plans in partnership with regional field marketing teams, ensuring consistent global messaging while enabling regional executionCreate thought leadership, customer advocacy, and sales enablement programs that strengthen Veeva’s leadership in pharmacovigilanceDevelop compelling marketing content—including customer stories, presentations, website content, videos, webinars, and sales tools—that supports every stage of the customer journeyPartner with sales to improve customer engagement through effective messaging, competitive positioning, and sales enablement materialsCollaborate across product, strategy, sales, services, and corporate marketing to ensure coordinated execution of global marketing initiativesRepresent the voice of the customer by bringing market insights, competitive intelligence, and customer feedback into product and marketing strategiesMeasure marketing performance, evaluate business impact, and continuously optimize programs to improve awareness, pipeline, and customer adoptionRequirementsProgressive Experience: 10+ years of progressive experience leading marketing—including product marketing, go-to-market, integrated marketing, demand generation, field marketing—for complex B2B enterprise software or cloud solutions. Experience building global marketing programs and high-performing teamsMarketing Leadership: Proven success developing global marketing strategies and executing integrated go-to-market plans that drive market awareness, customer acquisition, adoption, retention, and business growthProduct & Go-to-Market Strategy: Experience developing product positioning, messaging, value propositions, and go-to-market strategies that differentiate products and successfully bring new innovations to marketIntegrated Marketing: Experience leading integrated marketing programs across product launches, demand generation, customer marketing, sales enablement, thought leadership, digital marketing, events, webinars, and customer advocacyCross-functional Leadership: Proven ability to build trusted relationships and influence across product management, market strategy, sales, services, customer success, corporate marketing, and executive leadership to align priorities and deliver business outcomesGlobal Marketing Leadership: Experience leading global marketing initiatives in partnership with regional teams, balancing a consistent global strategy with regional execution to maximize business impactCustomer & Market Focus: Strong understanding of customer needs, market dynamics, and competitive landscapes, with the ability to incorporate customer insights into marketing strategy, messaging, and go-to-market executionAnalytical & Results-oriented: Experience defining success metrics, measuring marketing performance, evaluating business impact, and optimizing programs based on data and customer insightsCommunication & Executive Presence: Exceptional written, verbal, presentation, and storytelling skills, with the ability to communicate effectively with customers, executives, analysts, and internal stakeholdersNice to HaveExperience marketing high-value solutions to the life sciences industryExperience with MarketoInterviewing with VeevaWe value your time and believe in a transparent hiring process. Here is the process you can expect.Follow the application process and submit your resume.If moving to the interview stage, our process is as follows: A conversation with the hiring managerA personality assessmentA practical case exerciseA final conversation with our group's Senior LeaderOnce all interviews are complete, the manager will be in touch with a final decision. Perks & BenefitsMedical, dental, vision, and basic life insuranceFlexible PTO and company paid holidaysRetirement programs1% charitable giving programCompensationBase pay: $125,000 - $225,000The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.#LI-Remote#LI-DirectorVeeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at View email address on click.appcast.io Where It’s Best for YouWork Anywhere means you can work in an office or at home on any given day. It’s about getting the work done in the way and place that works best for each person. This applies across all locations and departments.Work Anywhere does not mean work at any time. We have predictable core hours where employees are generally available for meetings and collaboration. Employees are focused and available during core hours.We invest in our offices to make them places where our employees like to go. If you work in the office three or more days a week, you will have a dedicated office workspace. Our offices function as hubs to draw people in, create social bonds, and where random connections and mixing of ideas happen. We’re investing more in offices, culture, and offsite meetings, not less.Product teams are organized in regional product hubs for optimal collaboration and live within a time zone of their hub. Our current product hubs are located in Pleasanton, Columbus, Boston, Kansas City, New York City, Raleigh, and Toronto. We create opportunities for teams to get together in person regularly.Customer-facing roles, such as Sales and Professional Services, live near and/or travel to their customers.When an employee moves within a country it does not cause a change in salary. Where you live impacts you and your family. Not knowing if your compensation will change if you move can cause stress and uncertainty for everyone. We wanted to eliminate that.Work at Veeva. Work where it’s best for you.