Senior Manager, US Vaccines Consumer Marketing

ROLE SUMMARY

Vaccines is the only place in Pfizer where you can contribute to patients in a way like no other – you can help prevent sickness and disease. This is at the heart of what drives us every day and brings us great Joy. It’s an exciting time to be in US Vaccines, with one of the strongest pipelines in the industry and with multiple product launches. The US Vaccines Consumer team drives appropriate vaccination across one of the industry’s broadest portfolios — spanning COVID-19, RSV, pneumococcal disease, meningococcal disease, and Lyme — through branded and unbranded advertising, disease education, and retail and point-of-care pull-through. With one of the strongest pipelines in the industry and multiple launches underway, the team operates in a fast-moving, highly competitive environment that demands sharp execution and close cross-functional partnership. Within this portfolio, the Prevnar franchise is a cornerstone of the US Vaccines business — generating $6.5 billion in global revenue in 2025 and representing 25 years of leadership in pneumococcal disease prevention across both pediatric and adult populations.

ROLE RESPONSIBILITIES

Support the Director(s) in developing and executing branded consumer strategies, campaigns, and messaging across Prevnar Peds and Prevnar Adult, keeping customer insights at the forefront and translating them into on-strategy tactics. Manage branded website and platform migrations across the Prevnar portfolio — including Zenith migrations for Prevnar Peds and Prevnar Adult (English and Spanish) and ongoing site updates (e.g., BCC.com GEO Phase 2) — ensuring a seamless, compliant consumer experience. Manage Prevnar Peds CRM (email and SMS), and patient education assets across both brands including English and Spanish brochure suites, tactic refreshes, and doctor discussion guides, ensuring materials reflect current recommendations and the consumer campaign strategy. Support Prevnar Peds influencer programs — core program and segment-test sprints — in partnership with the CMO organization, ensuring messaging aligns with brand strategy and compliance. Partner with the Media and Pfizer BAI/analytics teams to support digital, social, and search execution and to embed measurement (dashboards, KPIs, tracking), adjusting based on insights. Collaborate and align with the Director(s), Vaccines Consumer leads, and cross-functional partners to ensure plans work in synergy and deliver a cohesive consumer experience across the Prevnar portfolio. Flex to support other Vaccines Consumer brands and priority workstreams across the portfolio as business needs evolve. Conduct all responsibilities in accordance with Company policies, with a strong adherence to Pfizer Core Values, including compliance.

BASIC QUALIFICATIONS

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact. Experience in the pharmaceutical, biotech, device or diagnostic industry: 6+ years with BS/BA degree; 5+ years with MBA. Consumer marketing experience with proven ability to successfully deliver in fast paced and highly competitive environments. Experience working across different channels; digital/social experience required. Ability to understand Consumer needs and translate these into meaningful strategies and tactics. Demonstrated creativity and innovative idea development. Strong communication and presentation skills, ability to mobilize key stakeholders and engage senior leadership. Demonstrated success in maintaining productive/collaborative relationships with internal and external business partners. Ability to create modular content and channel mix to respond to real-time customer behavior. Strong strategic skills including creativity and effectiveness in identifying and managing major strategic challenges; can manage through ambiguity. Demonstrated ability to effectively lead and navigate within a complex organizational matrix, achieving results through others across functions, geographies, and a variety of personality styles. Ability and eagerness to challenge status quo, act decisively, and operate successfully in an empowered organization. A commitment to excellence — both in the results achieved and in how they are achieved.

PREFERRED QUALIFICATIONS

Prior Vaccines experience helpful, but not required. Retail/pharmacy marketing experience, including development of in-store patient-facing materials and trade partner collaboration, is a meaningful plus. Experience working in a matrixed marketing organization, including collaboration with a centralized creative/CMO function on unbranded or disease-awareness campaigns. Champion innovation, seek learnings from other brands and other industries to innovate and enhance plans. Embraces a culture of collaboration and teamwork. Demonstrated ability to work effectively in a cross-functional team and lead colleagues outside of a direct reporting relationship through influence and persuasion. NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS Occasional travel.

BASE SALARY & BENEFITS

The annual base salary for this position ranges from $124,400.00 to $207,400.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share-based long-term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States. This role is posted in multiple locations. If you are applying for the role in an secondary job posting location where pay transparency regulations apply, your Talent Advisor will share the local pay information with you during the first interview.

WORK VISA SPONSORSHIP

U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.

SUNSHINE ACT

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

EEO & EMPLOYMENT ELIGIBILITY

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States. #J-18808-Ljbffr MarketingHQ