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Marketing Analyst III / Director, Commerce

Avacend

Qualifications & Requirements

  • Bachelor's degree in marketing, Business, Communications, Analytics, or related field; advanced degree a plus.

  • 8+ years of experience in marketing, media, connections planning, commerce media, retail media, data-driven marketing, or marketing technology.

  • Advanced knowledge of retail media networks and commerce platforms, including how they plan, buy, measure, report, and optimize campaigns.

  • Strong strategy development and media planning experience across online and offline channels, including digital display, mobile, video, programmatic, CTV/OTT, paid search, paid social, and shoppable media.

  • Strong analytical capability with understanding of attribution, incrementality, MMM/eMMM, test design, dashboards, competitive reporting, and performance optimization.

  • Experience using first-party data, customer data, clean rooms, segmentation, identity solutions, audience planning tools, and privacy-compliant activation approaches preferred.

  • Ability to translate business briefs and customer objectives into media strategy, investment recommendations, measurement plans, and clear agency briefs.

  • Demonstrated ability to evaluate partners, negotiate value, identify innovation opportunities, and manage agency/vendor relationships.

  • Detail-oriented, commercially minded, and comfortable operating in ambiguity while balancing brand-building, customer growth, and transaction-driving outcomes.

  • Exceptional communication, project management, stakeholder management, and executive storytelling skills.

  • Proficient in Microsoft Office Suite, especially PowerPoint and Excel; experience with analytics, visualization, or media planning platforms a plus

Vacancy posted 2 days ago
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