Events & Partnerships Marketing Manager

Job Description Events Marketing (Online and Offline) Own end to end planning of offline events such as company hosted events, networking and informational sessions, client meetups, and third‑party sponsorships, including logistics, vendors and post event follow‑ups. Lead execution of online webinars and virtual events for prospects and existing clients, covering topic development, speaker coordination, platform management, and promotions. Run an always on events calendar against clear targets: registrations, attendance, consultations booked, and cost per qualified lead. BTL & Growth Initiatives, Community Outreach Plan BTL activations where senior professionals on H1B and L1 visas gather, such as diaspora and cultural associations, university alumni chapters, professional bodies, and community festivals across key U.S. metros. Build a lasting community presence through sponsored events, informational booths, roundtables, and small meetups near corporate and technology hubs, supported by on‑ground lead capture. Drive on‑ground growth initiatives such as physical direct mail to targeted professionals and print placements in community publications, while identifying and piloting new offline channels such as corporate office activations, and local sponsorships to expand reach. Partner Marketing Initiatives Collaborate with external partners such as immigration attorney firms, global relocation companies, industry experts, and professional associations, to source high authority content and unlock joint events, webinars, and social collaborations. Build referral and lead sharing relationships with partners across the immigration ecosystem, ranging from simple social collaborations to longer‑term partnerships, coordinating with ecosystem partners to support campaign goals. Manage the partner pipeline end to end: outreach, briefing, commercials, joint marketing calendars, and referral attribution. Brand, PR and Reputation Building Strengthen brand visibility within the Indian professional community through PR anchored in on‑ground initiatives, such as coverage in media, speaking slots at conferences and association events, and community publications. Convert credibility into assets such as client success stories, testimonials, awards, and expert commentary, and deploy them at events, booths, partner sessions, and across online channels. Skills and Requirements Who You Are 8 to 10 years of hands‑on marketing experience, with events marketing, BTL, and partner marketing as core strengths. You have independently owned offline events and on‑ground activations end to end, including budgets, venues, and vendors, as well as webinars and virtual events. Proven experience in partner marketing that drives referrals and leads, from identifying and onboarding partners to running joint initiatives and tracking the business they generate. Experience growing high trust, considered purchase services such as immigration, legal, financial services, healthcare, or consulting. Working experience in social media marketing across LinkedIn, Instagram, and YouTube, enough to promote events, amplify partnerships, and engage communities, alongside solid digital marketing fundamentals in email, landing pages, and paid promotion. Fluent with the everyday marketing stack: CRM and automation, webinar and event platforms, email tools, web and campaign analytics, and design or collaboration tools. A self‑driven, people‑oriented operator who is organized, detail obsessed, accountable, and comfortable representing the brand in person. Preferred Qualifications Experience marketing to accomplished working professionals in the U.S., such as senior technologists, physicians, business leaders, or founders, ideally with strong connections within the Indian American community. Immigration industry experience is welcome, not mandatory. Experience managing agencies, event vendors, freelancers, and influencer or partner relationships, with direct budget ownership. A degree in marketing, business, or communications, or equivalent professional marketing certification. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to View email address on click.appcast.io. #J-18808-Ljbffr