Regional Director of Sales and Marketing - Senior Living EXP. REQ.

Regional Director Of Sales And Marketing

The Regional Director of Sales and Marketing is responsible for the overall development, execution, and leadership of the Sales and Marketing strategy for a given region, and, or communities. Immediate census growth and revenue growth are the top two priorities, and focus areas of this position. Senior living experience required.

Must have multi-site management of IL/AL/MC communities. 80% travel outside of the state.

Essential functions:

• Schedule, organize and conduct tours with prospective residents of independent, assisted living and memory care
• Observes/coaches sales team, and, or personally responds and follow-up with to all walk-ins, phone ins, mail-ins timely and appropriately.
• Create, plan and implement with Director of Sales, Life Enrichment Director and Executive Director events to bring in prospective residents and professionals such as, but not limited to: seminars, speakers, and themed events.
• Develop and maintain a good working relationship with residents, families and professional providers of care.
• Maintains a working knowledge of all software programs.
• Assist in training the managers for weekend back up coverage in MOD rotation.
• Coaches each community team how to most efficiently manage move ins and move outs to achieve maximum revenue.
• Ensure that every sales team member treats each inquiry with value.
• Works closely with the Directors of Sales at assigned communities and National Director of Sales and Marketing in development and implementation of the quarterly marketing plan.
• Create and implement a strong community outreach program with the Director of Sales at each assigned community.
• Media and marketing planning in consultation with the Vice President of Marketing at assigned communities.
• Meet occupancy and budget expectations.
• In consultation with the Vice President of Sales and Marketing, Vice President of Operations, and the Executive Director, reviews hires, trains, disciplines and terminates departmental employees in accordance with HRA policy.
• Keeps Executive Director informed of daily sales activity.
• Maintains HRA Hot Board/Move In Move out board.
• Communicates any special needs of the incoming resident to the appropriate personnel.
• Manage use of sales toolbox at assigned communities.
• Assure that staff investigates every alternative before closing a lead.
• Keeps informed of all trends, developments, concepts and techniques in his/her field that affect product.
• Understand the need of the senior and the aging process.
• Update competitive analysis twice a year and sales and marketing plan quarterly or as needed with market changes.

Non-essential functions:

• Maintain confidentiality of all pertinent information.
• Complies with all HRA policies.
• Possesses strong organizational skills and ability to multi-task and meet deadlines.
• Interacts professionally and effectively with all levels of the organization, residents, family members, etc.
• Performs other duties as assigned.

Qualifications/skills/educational requirements:

• Bachelor degree from a four-year college or university. Or one to two years of experience and/or training, or equivalent of education and experience.
• Previous sales management experience in senior living with existing communities and development projects. Strong communication skills.
• Extensive travel required.

Background screening requirement:

In all Florida companies, this position requires a Level 2 background screening through the Florida Care Provider Background Screening Clearinghouse. For more information regarding the Clearinghouse, disqualifying offenses, and exemption procedures, please visit: