Manager of SEO, Technical & Content

Nothing Bundt Cakes operates 800+ bakery locations, and organic search is one of our highest-converting acquisition channels — SEO traffic converts well above the average of other channels. This role owns the technical foundation that makes that possible: site architecture and structured data, Core Web Vitals, multi-location listings accuracy across dozens of directory partners, and our emerging visibility in AI Overviews and generative/answer-engine search. The role also extends into on-site content ownership and lightweight product management of our AI chatbot vendor relationship. This is a hands-on, individual-contributor role for someone who is equally comfortable in Google Search Console and Screaming Frog as they are writing a schema spec, drafting a franchise landing page from scratch, or shaping a chatbot's conversation logic. Unlike many technical SEO roles, this one has no separate copywriter to hand content off to — the person in this seat is the one writing and publishing on-site SEO content, not just directing someone else's. Accountabilities/Duties: Technical SEO Architecture: Implement and QA structured data (schema.org) across templates — product/location schema, PLP and PDP markup, and catching regressions such as incorrect CDN image URLs in schema output Manage indexation controls: robots.txt (including staging vs. production behavior), and noindex directives at the category, page, and product level Own Core Web Vitals and mobile page-speed performance, partnering with Engineering on fixes that affect conversion and organic rankings Run recurring technical audits (crawl health, indexation, redirects, canonicalization) and turn findings into prioritized engineering tickets Lead international SEO setup for new market launches — hreflang, canonical, and sitemap strategy (e.g., current Canada site expansion) Serve as the SEO reviewer/approver on engineering tickets that touch metadata, markup, or crawlability before they ship to production Manage on-site location metadata, local landing page content, and organic health for every bakery location Own the listings/data-aggregator integration (e.g., RioSEO submission API) that syncs hours, opening dates, and location status to Google, Yelp, Facebook, and other directories Monitor listings-change alerts daily and resolve data discrepancies before they reach guests Manage Google Business Profile at scale, including new-location onboarding and review/reputation escalations in partnership with Marketing and Franchise Support Coordinate with Franchise Support and Reporting on location data accuracy (naming, status, opening dates) as bakeries open, rename, or close AO/GEO – AI & Answer-Engine Visibility Develop and maintain technical and content strategies that improve Share of Voice in AI Overviews and other LLM-driven search results Track AEO/GEO performance using SEO platforms (e.g., SEOClarity, SE Ranking) and report on Share of Voice against industry benchmarks Structure content and markup specifically to be well-parsed by generative search systems, in addition to traditional ranking factors Stay ahead of a fast-moving space — this function did not exist in most SEO roles two years ago and is evolving quickly Conversational AI Product Management (Chatbot) Own the vendor relationship with our chatbot platform (Quiq), including roadmap planning, requirements, and prioritization Write user stories and acceptance criteria for chatbot features (e.g., order/loyalty lookups, product recommendations, location-aware responses) Tune conversation/model logic and prompts so the bot resolves guest questions accurately and supports revenue goals Track post-launch KPIs (containment rate, conversion, guest satisfaction) and drive iteration with the vendor and internal Engineering/Analytics partners SEO Content Ownership Write and publish SEO-optimized copy for key landing pages (franchise opportunities, location pages, seasonal/product pages) end-to-end, from outline to shipped page Own on-site metadata (titles, descriptions, headers) across the site and every new page launch Run a content refresh program: identify underperforming or outdated pages via rankings/traffic data and rewrite them on a regular cadence Maintain and prioritize the content backlog as part of the broader site roadmap (technical SEO, content, and IA improvements), and report on publishing velocity Keep content aligned to brand voice and tone while writing for search intent, coordinating with Marketing on brand guardrails rather than handing off execution to them Core Values/Leadership Competencies: Servant’s Heart Developer of people Vision casting Leads by example Spirit of a Champion Exhibits extreme ownership – 100/0! Mentality – 100% responsibility and zero excuses! Excellence driven, desires feedback and improvement Exhibits sound judgment Genuine Connections Intensely collaborative Professional with the ability to influence at all levels Communicates often and openly Education/Certifications and Work Experience Requirements: Required: 5+ years in technical SEO, ideally including enterprise, multi-location, or franchise-model experience Hands-on expertise with structured data / schema.org implementation and troubleshooting Working knowledge of Core Web Vitals, crawl/indexation management, and site migrations Experience managing local/location-based SEO and business listings at scale (Google Business Profile, listing aggregators) 3+ years writing and publishing SEO-optimized web copy — this role writes content directly, with no dedicated copywriter to hand it to Strong editorial judgment: able to write on-brand, guest-facing copy as well as technical specs Familiarity with Google Search Console, GA4, and a technical crawler (e.g., Screaming Frog) Able to work directly with Engineering — comfortable in Jira, reading tickets, and writing clear technical requirements Strongly Preferred: Experience optimizing for AI Overviews / generative search (AEO/GEO) — this is a fast-growing, premium-paid specialization International SEO experience (hreflang, multi-region site structure) Exposure to conversational AI / chatbot product management, prompt design, or vendor management Experience with enterprise SEO platforms such as SEOClarity, SE Ranking, or BrightLocal-style tools Tools used in this role Why Nothing Bundt Cakes? We offer a competitive benefitspackage including medical/dental/vision insurance, employee life insurance, PTO, paid holidays, 401(k), and cake and Bundtwear allowances.We provide a casual and collaborative work environment with a focus on increasing your wellbeing through company events, celebrations, and regular volunteer opportunities. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr Ultipro