Manager, Shopper Insights

Job Description The Associate Category Manager – Meijer will be a strategic advisor and subject‑matter expert across the Mondelez US portfolio. The role provides deep category insights, develops strategic recommendations, and collaborates with cross‑functional teams to drive growth and market share for our total portfolio. Portfolio Categories Cookies Crackers Bars Non Chocolate Candy Cakes and Pastries Cough Drops Responsibilities You will: Collaborate with the Sr. Category Manager, buyer and sales team to develop best-in-class category development strategies based on both qualitative and quantitative analysis. Develop actionable recommendations and plans to accelerate growth within our categories, focusing on category and brand trends, assortment, shelving, promotional efficiencies, price elasticities, and shopper behaviors, leading to increased basket spend and total sales. Create and analyze planograms to evaluate space‑to‑sales and offer best‑in‑class merchandising recommendations. Continuously optimize the business by analyzing data, tracking performance, developing category reviews, and applying learnings while utilizing diverse data sources—including internal customer data, syndicated data, shopper insights, and market research—to address current business challenges, define trends, and identify new growth opportunities. Be an active contributor to joint business planning processes. Build and enhance reporting dashboards to drive strategic business decisions, streamline data mining processes and accelerate insights delivery. Be the category thought‑leader/advisor for the customer and internal stakeholders. What you will bring Deep understanding of category management practices and best‑in‑class ways of working with retailers and internal corporate teams. Consistent track record of success in creative thinking, project management, functional/technical skills, decision quality, problem solving, and business acumen. Strong analytical and presentation skills (written and verbal) with the ability to analyze and interpret complex data from multiple data sources and turn insights into actionable business strategies and compelling category stories. Experience conducting ad‑hoc analyses to answer diverse business questions and support strategic decision‑making, including participation in joint business planning. Proven track record of persuasively influencing, negotiating, and aligning key customers and business stakeholders in a highly matrixed organization, with a strong project management skillset. Strong knowledge and usage of market segmentation models. What extra ingredients you will bring Bachelor's degree is required. 3 to 5 years of experience in the Consumer Packaged Goods (CPG) industry in category management or related fields with a proven track record of translating raw data into actionable recommendations and compelling store insights. Required technical expertise: advanced software skills relevant to shopper research and category management functions—including NielsenIQ, IRI/Circana, Spectra, Numerator panel data, retailer data systems, shelf management software (JDA/Apollo/ShelfIQ), and Microsoft Office (Excel, PowerPoint). Experience with Meijer and Meijer systems (DunnHumby, VendorNet) is preferred but not required. High proficiency expertise in data modelling with data visualization tools—experience with Power BI, Tableau, and Power Query is a plus. Excellent communication, presentation, and interpersonal skills. Ability to influence and collaborate effectively with cross‑functional teams. Strong problem‑solving and decision‑making skills. Ability to work independently and manage multiple projects simultaneously. Ability to travel (less than 15%). Live within the Meijer Trade Market (MI, IL, IN, OH, WI) with a preference for Michigan. Relocation assistance can be considered under special circumstances. Salary and Benefits The base salary range for this position is $97,300 to $133,815; the exact salary depends on several factors such as experience, skills, education and location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for over‑achievement based on performance and company results. Mondelez International offers a comprehensive benefits package that includes health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education‑related programs, paid holidays and vacation time. Some of these benefits have eligibility requirements and many are subsidized or fully paid for by the company. No relocation support is available. Business Unit Summary The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, we produce our well‑loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands—including Oreo and Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products—are close at hand for our consumers across the country. Equal Employment Opportunity Mondelēz Global LLC is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact View phone number on click.appcast.io for assistance. For more information about your federal rights, please see eeopost.pdf; EEO is the Law Poster Supplement; Pay Transparency Nondiscrimination Provision; Know Your Rights: Workplace Discrimination is Illegal. Job Type Regular – Shopper Insights – Insights #J-18808-Ljbffr Mondelez International