Business Development Specialist

Business Development Specialist

Advocate Support Services, Inc.
Annapolis, Maryland | Full-Time | Exempt | Hybrid/Field-Based

Help Expand Access to Mental Health Services

Advocate Support Services is seeking a full-time Business Development Specialist to support our Maryland community-based Psychiatric Rehabilitation Program (PRP).

This role is responsible for building ethical, compliant, and sustainable referral partnerships that increase qualified PRP referrals, strengthen referral-source engagement, support completed admissions, and contribute to census growth. The Business Development Specialist manages a defined territory across Advocate's Greater Baltimore/Central Maryland service area and tracks outreach activity through HubSpot CRM.

This role is ideal for a motivated business development professional who enjoys building meaningful community partnerships while helping individuals gain access to life-changing behavioral health services.

The ideal candidate is a disciplined relationship-builder with healthcare or behavioral health outreach experience, strong follow-through, excellent communication skills, and the ability to represent Advocate professionally in a compliance-driven Medicaid behavioral health environment.

Key Responsibilities

• Build andmaintainrelationships with behavioral health providers, hospitals, discharge planners, social workers, care coordinators, shelters, community organizations, and other referral partners.
• Develop and execute territory-based outreach strategies that generate qualified referrals and strengthen referral-source engagement.
• Conduct in-person visits, virtual meetings, presentations, networking activities, and follow-up communications.
• Manage referral-source accounts, outreach activity, and relationship development within HubSpot CRM.
• Re-engage inactive referral sources andidentifynew partnership opportunities.
• Collaborate with Admissions, Program, and Operations teams to improve referral flow, referral quality, and service access.
• Represent Advocate at provider meetings, community events, networking opportunities, and professional association activities.
• Ensure all outreach activitiescomply withHIPAA, Medicaid requirements, organizational policies, and ethical referral-development practices.

Required Qualifications

• Two (2) or more years of experience in healthcare business development, behavioral health outreach, provider relations, referral development, account management, or related relationship-based roles.
• Demonstrated ability to develop andmaintainprofessional partnerships.
• CRM experiencerequired; HubSpot preferred.

• Strong communication, presentation, and organizational skills.
• Valid Maryland driver's license and reliable transportation.
• Proficiencywith Microsoft 365, including Outlook, Teams, and SharePoint.
• Ability torepresentAdvocate professionally, ethically, and consistently in the community.

Preferred Qualifications

• Experience in behavioral health, mental health, PRP services, SUD programs, outpatient behavioral health, hospital discharge planning, Maryland Medicaid, or human services.
• Knowledge of Maryland behavioral health systems and referral pathways.
• Experience working with adults living with serious mental illness.
• Experience with CARF-accredited or regulated healthcare organizations.
• Experience delivering presentations and educational outreach to healthcare providers and community partners.

Education

Bachelor's degree preferred in business, marketing, communications, healthcare administration, psychology, social work, human services, or a related field. Directly relevant professional experience may be considered in lieu of a degree.

Compensation and Benefits

Salary range: $60,000-$78,000 annually, based on experience, demonstrated referral development capability, healthcare or behavioral health business development experience, CRM discipline, and fit with Advocate's operating needs.

Standard hiring range: $65,000-$70,000 annually, unless leadership approves a different placement within the approved range.

Vehicle allowance: Eligible for a $300/month car allowance due to required field-based outreach, referral-source development, and community relationship-management responsibilities.

Additional compensation: Eligible for a quarterly Business Development Performance Incentive after KPI, documentation, compliance, quality, CRM, and system-verification standards are met. Target annual incentive is $8,000-$12,000; maximum annual incentive is $20,000, subject to plan rules, verification, approval, payroll processing, and applicable law.

Incentive compliance note: This incentive is not a commission for referrals. Referrals, admissions, or outreach activity that are not properly documented, compliant, and verifiable do not qualify for incentive payment.

Benefits: The organization offers a comprehensive benefits package that includes paid time off (PTO), paid sick leave, and ten paid holidays annually. Employees are also eligible for a 401(k) retirement savings plan, as well as medical, dental, and vision insurance. In addition, the company provides employer-paid short-term disability coverage.

About Advocate Support Services

Advocate Support Services is a CARF-accredited behavioral health organization serving adults with serious mental illness throughout Maryland. Our mission is to promote recovery, independence, stability, and community integration through high-quality, person-centered services.

Apply Today

If you're passionate about relationship building, community engagement, and expanding access to behavioral health services, we'd love to hear from you.

Join Advocate Support Services and help connect individuals to the services they need to thrive.