Marketing Data Analyst

Founded in 1963, Leslie's is the largest and most trusted direct-to-consumer brand in the U.S. pool and spa care industry. We serve the aftermarket needs of residential and professional consumers with an extensive and largely exclusive assortment of essential pool and spa care products. We operate an integrated ecosystem of 900+ retail locations, backyard service and repair, a robust digital platform, and manufacturing and distribution divisions across 35+ states—enabling consumers to engage with Leslie’s whenever, wherever, and however they prefer to shop. With over 60 years of providing best-in-class products and solutions to our customers, there is nothing that we value more than the development and growth of our team. We strive to create a positive and fun atmosphere where our Team Members feel valued and are enthusiastic about the contributions they make to the success of Leslie's. This position is not open to agency submissions. This position is based at our corporate office in Phoenix, AZ, and follows a hybrid work schedule. Remote work is not available for this role. Candidates must reside within commuting distance, as relocation assistance is not provided. Additionally, applicants must be authorized to work in the United States without the need for current or future employer-sponsored visa support. Job Overview The Marketing Analyst plays a critical role in driving data‑informed decision‑making across the marketing department. This role is responsible for compiling, maintaining, and visualizing regular reports on marketing performance across channels—including digital, traditional, and in‑store initiatives—to ensure stakeholders have a clear view of campaign effectiveness. Beyond reporting, the analyst will dig into data to identify trends, uncover opportunities, and provide actionable insights that improve ROI, optimize spend allocation, and enhance overall marketing performance. This position requires a strong analytical mindset, attention to detail, and the ability to translate complex data into meaningful stories that guide strategy and execution. As a key member of the marketing team, you will collaborate closely with cross‑functional teams to ensure alignment with overall marketing objectives. Responsibilities Develop, maintain, and distribute recurring marketing performance reports and dashboards across paid, owned, and earned channels. Analyze campaign performance data to identify trends, uncover insights, and make recommendations that optimize marketing effectiveness and ROI. Partner with channel leads (e.g., Paid Media, CRM, Ecommerce, Retail Marketing) to implement precision audience marketing and measure performance against KPIs and business goals. Consolidate data from multiple platforms (e.g., Google Analytics, Meta Ads Manager, Google Ads, CRM, and other tools) into cohesive performance narratives. Support A/B testing, attribution modeling, and other measurement methodologies to inform campaign strategy and creative direction. Support analysis of customer segment trends. Deliver ad hoc analyses and presentations to senior leadership to support strategic planning and performance reviews. Stay current on emerging analytics tools, digital marketing trends, and measurement best practices. Essential Competencies The ideal candidate combines strong analytical and technical skills with a deep understanding of marketing performance metrics. They must be highly proficient in data interpretation, comfortable working across multiple marketing and analytics platforms, and able to translate complex data into clear, actionable insights. Attention to detail, intellectual curiosity, and a proactive approach to problem‑solving are essential. Equally important are strong communication and collaboration skills, enabling the analyst to effectively partner with cross‑functional teams and influence decision‑making through data‑driven storytelling. Ability to analyze marketing performance metrics and provide actionable insights. Highly organized, able to prioritize, & work independently as well as in a team environment. Ability to communicate effectively & professionally (written/orally). Ability to work in a fast‑paced environment. Qualifications Minimum 2 years in a similar position or performing similar duties. Minimum 2 years working with SQL. Familiarity with marketing platforms; Meta Ads Manager, Google Ads, Hubspot and similar. Proficiency with Excel and Google Analytics (GA4). Retail and Omni marketing experience a plus. Bachelor’s degree or equivalent in Marketing or related discipline. Strong organizational skills with ability to manage competing priorities. Benefits Leslie's provides a robust benefits package, including: Comprehensive medical, pharmacy, dental, & vision plan options. Health savings account (with enrollment in the high deductible health plan option). Health & dependent care flexible spending accounts. Company‑paid basic life and AD&D insurance. Voluntary supplemental life insurance. Company‑paid short‑term disability and voluntary long‑term disability insurance. Pre‑tax and Roth 401(k) with company match. Paid vacation, sick, and bereavement leave. Paid holidays, including a floating personal day. Employee assistance and wellness programs. Earned Wage access is available, allowing early access to a portion of your earned wages before payday. Product discounts at Leslie’s Retail stores. Leslie’s recognizes a critical component to our continued success is our people. Leslie’s is proud to have a culture of inclusion that seeks to celebrate and embrace the different backgrounds and perspectives that help drive our success and support team members in developing and growing with us. We aim to create a workplace where all team members feel welcomed and valued and inspire each other every day. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr