Vice President, Measurement, Addressability & Data

The Interactive Advertising Bureau, a leading industry organization is seeking a strategic, future-facing Vice President to lead its Measurement, Addressability & Data function and help evolve the industry’s measurement agenda for what comes next.

This role builds on the industry’s ongoing work to improve attribution, cross-channel measurement, reporting, and standards. At the same time, the next era of advertising will require measurement to expand beyond legacy questions alone. As advertising, commerce, content, AI, identity, privacy, and consumer behavior continue to change, the industry will need new frameworks for understanding outcomes in fragmented environments, evaluating exposure quality, measuring across emerging channels and surfaces, and turning complex signals into decision-ready intelligence.

In this expanded leadership role, the VP will set the strategic direction and execution agenda across data, measurement, addressability, privacy, identity, and AI-enabled media. The ideal candidate is a strategic operator and industry convener who can translate market complexity into clear priorities, build alignment across diverse stakeholders, and move the industry from fragmented debate to practical progress.

Responsibilities:

Strategic and Industry Leadership

Set the future measurement agenda

Lead the organization’s work to define what measurement needs to become as advertising evolves across streaming, commerce media, retail media, social video, creator environments, gaming, digital out-of-home, audio, AI-driven media, and new consumer interfaces.

Reframe the industry conversation around what measurement must become next

Move the market beyond fixing legacy measurement pain points and toward a broader agenda for the future: outcomes in fragmented environments, exposure quality, cross-surface measurement, decision-ready intelligence, confidence levels, and governance for AI-driven insights.

Lead the Measurement Center and member councils

Direct and facilitate member-driven councils, boards, and committees across measurement, addressability, data, identity, privacy, and AI. Ensure conversations are strategic, productive, and oriented toward actionable industry outputs.

Anticipate market change

Identify forces reshaping advertising and measurement, including privacy changes, commerce media growth, streaming fragmentation, AI-enabled buying, and evolving consumer behavior.

Develop industry frameworks and guidance

Lead the creation of research, white papers, playbooks, best practices, POVs, and frameworks that help the market make sense of emerging measurement challenges and adopt practical solutions.

Define use cases, confidence levels, and governance models

Help the industry move beyond debating measurement models in the abstract by clarifying which approaches are fit for which business use cases, what levels of confidence are required, and what governance is needed for responsible decision-making.

Advance AI accountability in measurement

Establish industry guidance for transparency, explainability, auditability, and human oversight in AI-generated insights, models, optimization recommendations, and measurement outputs.

Influence policy and standards

Partner with relevant industry bodies to ensure measurement, data, privacy, and addressability work reflects both market needs and regulatory realities.

Cross-Functional Collaboration

Work closely with partner organizations

Translate business and marketplace needs into actionable technical requirements, standards, services, and implementation guidance. Help identify where standards are needed and where education, governance, or market alignment may be more appropriate.

Partner across Centers of Excellence

Align measurement, data, and addressability priorities across Centers of Excellence and the broader advertising ecosystem.

Engage members and stakeholders

Build trusted relationships with publishers, platforms, agencies, brands, measurement companies, data providers, ad tech, mar tech, and other ecosystem participants. Surface urgent market needs and convert member input into clear priorities and practical industry action.

Support member education and capability-building

Partner with internal teams to develop educational programs on emerging measurement practices, AI accountability, addressability, and privacy-safe performance measurement.

Market Impact and Research Initiatives

Lead market-making research

Partner with Research to develop studies that clarify where the market is headed, not just where it has been. Research should illuminate emerging buyer needs, readiness gaps, adoption barriers, and the future role of measurement in driving business outcomes.

Develop frameworks that help advertisers, publishers, and platforms interpret and apply signals effectively across planning, activation, optimization, and measurement.

Simplify the data and measurement supply chain

Identify where complexity, opacity, duplication, or lack of interoperability creates friction. Propose and evangelize solutions that reduce waste, improve accountability, and make measurement more usable for buyers and sellers.

Prepare the market for emerging measurement frontiers

Lead thinking on measurement across emerging environments including commerce media, CTV, creator content, gaming, and AI-driven media.

Operational Leadership

Convert the future measurement agenda into clear workstreams, priorities, timelines, deliverables, and success metrics.

Drive change management across the industry

Guide members through complex transitions. Build consensus where possible, clarify trade-offs where necessary, and keep the industry focused on practical progress.

Lead disciplined program execution

Apply strong project and program management practices across councils, research, standards collaboration, events, education, and member outputs.

Use data to prioritize impact

Leverage market research, member feedback, adoption signals, and performance indicators to determine which initiatives matter most and where the organization can have the greatest influence.

Oversee budgets, sponsorship opportunities, revenue-related initiatives, and resource allocation to ensure the Center is focused on high-value work with clear market relevance.

Strengthen Center of Excellence operations

Establish scalable operating practices across Centers of Excellence, including consistent planning processes, member engagement models, council governance, project tracking, and output delivery.

KPIs

Industry Alignment and Adoption

Success will be measured by the organization’s ability to help the market align around practical, future-facing measurement frameworks. KPIs may include adoption of guidance, standards, frameworks, and best practices; growth and engagement across councils and boards; and evidence that members are using outputs to guide strategy, product development, buying practices, or marketplace conversations.

Market Impact and Thought Leadership

Accountable for producing research, POVs, playbooks, and guidance that shape industry conversations. Success may be measured through member adoption, citations by key industry players, media coverage, speaking opportunities, inclusion in policy or standards discussions, and visible influence on how the market talks about measurement, addressability, data, privacy, and AI.

The role should help the organization become known not only for standards and best practices, but for defining what comes next. KPIs may include new frameworks for emerging measurement frontiers, AI governance, exposure quality, outcome measurement, cross-surface measurement, and decision-ready intelligence.

Operational Excellence

The VP will improve execution across the Center and broader Centers of Excellence. KPIs may include on-time and on-budget delivery of research, guides, training, events, and committee outputs; improved council planning and governance; faster cycle times for priority initiatives; and stronger visibility into workstreams and resource needs.

Member Satisfaction and Growth

Success will also be measured by member engagement, satisfaction, and growth across critical segments, including publishers, platforms, agencies, brands, ad tech, mar tech, data providers, and measurement companies.

Revenue and Resource Management

The VP will contribute to revenue growth through sponsorships, research initiatives, education, training, events, and other Center-related opportunities, while managing budget and resources effectively.

Requirements and Qualifications

Industry expertise

Minimum 10+ years of experience in advertising, media, measurement, data-driven marketing, addressability, identity, privacy, or related fields.

Strategic measurement perspective

Deep understanding of attribution, incrementality, MMM, identity, CTV, commerce media, and cross-platform measurement challenges.

Technical and product fluency

Ability to work with technical, product, research, policy, and standards teams to translate business needs into practical requirements, frameworks, and solutions.

AI and data governance awareness

Strong understanding of how AI is changing media planning, buying, optimization, analytics, and measurement. Ability to lead industry conversations around AI transparency, auditability, explainability, and governance.

Leadership and consensus-building

Proven ability to convene senior stakeholders with different incentives, lead complex discussions, and drive alignment around actionable outcomes.

Ability to translate complex topics into clear business language for senior audiences.

A strong operator who can move from strategy to execution, manage multiple workstreams, and deliver high-quality outputs on time.

Ability to work across teams, functions, and industry groups with credibility, diplomacy, and urgency.