Vice President - National Accounts Off-Premise

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Vice President - National Accounts Off-Premise

G&A Vice President Louisville, KY, US

This is a remote position with a required base location in the domestic United States, with a preference for a major market. Up to 50% travel required nationally.

What the Role Is

The Vice President - National Accounts Off Premise will be responsible for building and leading a best-in-class Off-Premise National Account (NA) organization that will deliver disproportionate growth with Heaven Hill's most strategically important retail customers.

Set the Off-Premise National Account Strategy

• Own the overall Off-Premise National Account agenda, driving the answer to: "Where are we going to win, with whom, and how?"
• Establish strategic/growth/managed account segmentation
• Determine where Heaven Hill should disproportionately invest resources
• Set account-specific growth expectations and priorities
• Translate company, portfolio, and Power Brand strategies into customer-specific strategies
• Establish channel strategies across grocery, mass, club, liquor, convenience, and other priority classes of trade
• Ensure the team prioritizes velocity, quality of distribution, and profitable growth—not simply additional distribution
• Identify customer and channel white-space opportunities

Lead the Off-Premise National Account Team

• Act as a talent multiplier, raising the strategic, analytical, and customer leadership capability of the Off-Premise National Accounts organization.
• Establish clear performance expectations for team
• Coach account leaders on strategy, negotiation, analytics, and JBP
• Create succession plans and develop future NA leaders by assessing talent against future-state requirements
• Build a high-performance, accountability-driven culture
• Differentiate resources based upon account opportunity

Own Senior-Level Strategic Customer Relationships

• Own the enterprise-to-enterprise relationship with the most strategic retail accounts
• Develop C-suite/SVP/VP-level relationships with priority customers
• Establish executive sponsorship for top accounts
• Participate in and lead major customer negotiations
• Engage personally when relationships or growth opportunities require escalation
• Understand each strategic customer's enterprise priorities
• Position Heaven Hill as a strategic growth partner, not simply a spirits supplier
• Bring Heaven Hill senior leadership into the right customer conversations at the right time

Institutionalize Strategic Customer Management & JBP

• Create the system that makes great Joint Business Planning possible and sustainable
• Establish Heaven Hill's Strategic Customer Management methodology
• Define and enforce JBP standards; ensure plans begin with retailer strategy and needs
• Develop customer-specific growth hypotheses
• Integrate category, consumer, shopper, and financial insights into customer plans
• Translate portfolio strategy into retailer-specific solutions
• Establish executive customer reviews and lead quarterly account performance reviews
• Ensure plans translate into measurable, field-level execution

Orchestrate Commercial Capabilities Around the Customer

• Serve as the customer orchestrator, drawing upon Category Management, RGM, Customer Marketing, Insights/Analytics, Marketing, Finance, Supply Chain, and Field Sales to ensure these capabilities are deployed against the highest-value customer opportunities
• Define clear interfaces between distributor strategy ownership and execution
• Elevate field and distributor coordination from execution management to strategic alignment
• Ensure all commercial functions are aligned to customer priorities and timing