Digital Marketing Specialist II (Paid Media)

As a Digital Marketing Specialist II at Honeywell Aerospace, you will drive brand growth by executing, managing, and optimizing paid campaigns and managing social media engagement. You will be responsible for optimizing ad spend, utilizing data to improve ROI, monitoring, analyzing, and interpreting social media conversations and trends to provide actionable insights that inform our marketing strategies and enhance our brand reputation. Your expertise will play a crucial role in building brand reputation, understanding customer sentiment and engagement across various platforms. This hybrid role is based in either Norcross GA or Phoenix AZ and reports to the Sr Digital Marketing Manager. Key Responsibilities Develop, launch, and optimize paid campaigns to meet demand generation and ROI goals. Collaborate with marketing and organic social teams to align paid strategies with brand initiatives, and ensure creative assets are effective. Manage daily campaign pacing and budget allocation to ensure maximum efficiency. Analyze campaign performance metrics (ROI, CPC, CPA) to provide actionable insights for improvements. Act as a liaison for the brand, monitoring and responding to comments, direct messages, and supporter inquiries across social channels to enhance brand reputation. Collaborate with cross‑functional teams to develop and implement strategies that enhance brand reputation and customer engagement. Provide recommendations based on data to improve content, campaigns, and customer interactions. Stay updated on social media trends and best practices to ensure Honeywell Aerospace remains competitive in the digital landscape. Qualifications 3 to 5 years of experience in digital marketing, with a focus on paid social and social media management. Proficiency in paid platforms (LinkedIn, Facebook, Demandbase). Experience with social care or customer engagement tools. Strong communication skills, with experience managing public‑facing community conversations. Data‑driven mindset with high proficiency in Excel and analytics tools. We Value Bachelor’s degree in Marketing, Communications, Advertising or related field Certifications in LinkedIn, Facebook/Meta and/or Demandbase Strong copywriting skills for ad copy and community management Experience in high‑compliance B2B corporations or the aerospace industry U.S. Person Requirements Due to compliance with U.S. export control laws and regulations, candidate must be a U.S. person, which is defined as a U.S. citizen, a U.S. permanent resident, or have protected status in the U.S. under asylum or refugee status. Benefits In addition to a performance‑driven salary, cutting‑edge work, and developing solutions side‑by‑side with dedicated experts, Honeywell employees are eligible for a comprehensive benefits package. This package includes employer‑subsidized Medical, Dental, Vision, and Life Insurance; Short‑Term and Long‑Term Disability; 401(k) match, Flexible Spending Accounts, Health Savings Accounts, EAP, and Educational Assistance; Parental Leave, Paid Time Off (for vacation, personal business, sick time, and parental leave); Paid Holidays; and this role may be eligible for a 9/80 schedule. Job posting date: June 18, 2026. About Honeywell Aerospace Honeywell Aerospace (Nasdaq: HONA) is an independent global aerospace and defense company whose critical technologies are broadly deployed on the world’s leading commercial air transport, business aviation, defense and space platforms. These integrated solutions enable safer, more efficient and more reliable missions. Headquartered in Phoenix, Arizona, the company employs more than 36,000 people globally and supports more than 10,000 customers. With a broad portfolio spanning avionics and navigation systems, engines and power systems, and control systems for aircraft, Honeywell Aerospace combines commitment and deep engineering expertise to drive innovation and long‑term value for the aerospace industry. #J-18808-Ljbffr Honeywell Aerospace