Social Media Marketing Manager

Job Description

Marketing Manager

Reports to: Founder / Head of Social

Company Description

OFF THE HOUSE Marketing Agency is a Las Vegas-based full-service marketing agency specializing in CPG, hospitality, wellness, and lifestyle brands. We bring strategy and storytelling together to drive measurable results across social media, influencer, experiential, paid media, and content marketing.

Position Overview

The Marketing Manager is a senior leadership role responsible for owning client relationships, leading marketing strategy, approving execution, and elevating team performance.

This role requires strong decision-making, proactive communication, high-level strategic thinking, and the ability to oversee multi-channel marketing initiatives. This Marketing Manager should be an expert in Social Media. The Marketing Manager serves as the bridge between clients and internal teams — ensuring alignment, accountability, and results.

40% – Client Leadership & Communication

30% – Digital Strategy & Campaign Direction

20% – Team Oversight & Training

10% – Cross-Channel Marketing Integration

Primary ResponsibilitiesClient Leadership & Communication

• Serve as the primary point of contact for assigned clients
• Respond to client communication in a timely and professional manner
• Be available when necessary for time-sensitive communication, including occasional after-hours or weekend responses
• Lead strategy calls, reporting meetings, and campaign alignment conversations
• Address client concerns proactively and provide solutions before escalation
• Build trust through clarity, organization, and strategic guidance

Strategy & Campaign Direction

• Lead and develop high-level marketing strategies aligned with client KPIs
• Approve all content calendars before publishing
• Ensure campaigns align with larger brand positioning and growth objectives
• Identify performance gaps and proactively recommend pivots or new initiatives
• Bring forward opportunities, risks, or concerns before they become issues
• Set measurable benchmarks for campaigns and oversee optimization

Team Leadership, Feedback & Training

• Direct oversight and provide ongoing feedback to Social Media Specialists and Coordinators
• Train and onboard new team members
• Implement continuous training systems to elevate overall team performance
• Give clear, direct, and constructive feedback on strategy, content, and execution
• Mentor team members in brand voice, client communication, and marketing fundamentals
• Address performance issues directly and escalate concerns to leadership when necessary to ensure standards are consistently met

On-Site Direction & Shoot Oversight

• Attend content shoots as needed
• Provide on-site creative and strategic direction
• Give immediate, actionable feedback to Coordinators and Specialists
• Ensure shot lists align with strategic objectives
• Elevate production quality and execution standards

Content Creation & Creative Oversight

Actively create content when needed, including filming, directing, and refining short-form video content. Develop high-level campaign concepts and translate them into executable content plans. Review and approve shot lists prior to shootsAttend shoots and provide on-site strategic and creative direction. Give real-time feedback to Coordinators and Specialists to elevate qualityEnsure all content aligns with brand voice, positioning, and platform best practices. Write and refine high-performing hooks, captions, and on-screen messagingIdentify trends and determine if/how they strategically align with client objectivesMaintain a high standard of creative execution across all brandsStep in to support content production during high-volume periods or key launches

Cross-Channel Marketing Oversight

• Support strategy across all marketing channels including:
• Paid media
• Social media
• Influencer campaigns
• Email/newsletters
• Content creation
• Ensure messaging consistency across platforms
• Identify opportunities to integrate campaigns across multiple channels
• Collaborate with paid media and creative teams to optimize results

Measures of SuccessClient Success

• Clients feel confident in communication and strategic direction
• Minimal reactive problem-solving due to proactive management
• KPIs trend upward consistently
• Strong client retention and satisfaction

Strategic Leadership

• Content calendars require minimal revisions
• Campaigns launch on time and align with brand goals
• Manager proactively identifies issues and opportunities
• Multi-channel strategies are cohesive and growth-focused

Team Performance

• Team members feel guided, trained, and supported
• Execution quality improves over time
• Clear communication and reduced confusion internally
• Deadlines are consistently met

Personality Traits

• Strategic thinker with strong business instincts
• Proactive and solutions-oriented
• Direct communicator
• Highly organized and detail-focused
• Comfortable holding others accountable
• Thrives in fast-paced environments
• Strong sense of ownership
• Brings concerns forward instead of letting them sit