Director of Product Marketing

Patreon is the creative network where 300,000+ creators and millions of fans discover, connect, and invest in each other. We offer creators a variety of ways to engage with their fans and build a lasting business, including paid memberships, free memberships, community chats, live video, and one-time purchases, along with a feed to discover—and get discovered by—people who share their interests. Ultimately our goal is simple: fund the creative class. And we're leaders in that space, with: $10 billion+ in revenue generated since Patreon's inception 100 million+ free memberships for fans who may not be ready to pay just yet, and 25 million+ paid memberships on Patreon today. We're continuing to invest heavily in building the best discovery platform with the best team in the creator economy, and are looking for a Director of Product Marketing to support our mission. This role is based in New York or San Francisco and open to those who are able to be in-office 2 days per week on a hybrid work model. About the Team MarComms (Marketing & Communications) at Patreon is a scrappy and mighty team made up of our Brand Marketing, Product Marketing, Lifecycle Marketing, Creative, PR, Events, Social, Creator Partnerships, Media, Video, and Program Management teams. Our key cross-functional partners include Product, Acquisitions, and Creator Success teams.The Director of Product Marketing role reports to the SVP, Marketing. About the Role Patreon is building the defining platform for the creator economy and we're looking for a Director of Product Marketing to shape how we tell that story to the world. As Director of Product Marketing, you'll be the connective tissue between our product and the creators and fans we serve. You'll define how Patreon positions its product in the market, translate complex features into compelling value propositions, and lead the go-to-market strategy for everything we ship. This is a role for someone who thinks in systems: you see how positioning, messaging, and launch execution compound over time into a brand that creators trust and fans love. Reporting to the SVP of Marketing, you'll partner closely with Brand, Creative, Social, Comms, and Creator-facing teams to ensure that Patreon's product investments land with the creators and fans they were built for. You'll bring the voice of the market into product decisions and the voice of product into the market. And you'll build and lead the team that makes both happen at scale. What you'll do Own Patreon's product positioning and messaging framework. This includes defining who we're for, what makes us different, and how to articulate our value at every stage of the creator and fan journey Lead go-to-market strategy for major product launches, coordinating cross-functional execution from narrative development to adoption measurement Build and maintain deep market intelligence: understand creator and fan motivations, competitive alternatives, category trends, and unmet needs that inform both product and marketing strategies Partner with Product leadership to influence roadmap prioritization by surfacing insights that sharpen our bets and reveal emerging opportunities Develop the tools, frameworks, and narratives that enable Creator Success, Partnerships, and Acquisitions teams to pitch Patreon's value with conviction Define how we measure product marketing impact — from feature adoption to creator activation — and build the feedback loop that connects market outcomes back to product and leadership Recruit, develop, and lead a high-performing Product Marketing team About You 10+ years of experience in product marketing, with at least 3 years in a senior or lead role owning positioning and go-to-market strategy for a consumer or creator-facing product Proven track record of leading high-impact product launches end-to-end from defining the narrative to driving measurable adoption and retention outcomes Sharp strategic instincts paired with strong executional range; you're as comfortable writing a messaging framework as you are running a launch command room Deep experience translating complex product capabilities into clear, compelling value propositions for non-technical audiences A natural collaborator who builds trust quickly with Product, Brand, and Growth teams and knows how to align competing priorities without losing momentum Demonstrated ability to build and develop high-performing teams; you take mentorship seriously and create an environment where PMMs do their best work Experience using market research, customer insights, and competitive intelligence to influence both marketing strategy and product roadmap Some experience in a marketplace, platform, or two-sided business is a plus. You understand the nuance of marketing to both sides of a network A genuine passion for the creator economy and curiosity about how creators build audiences and businesses About Patreon Patreon powers creators to do what they love and get paid by the people who love what they do. Our team is passionate about making this mission and our core values come to life every day in our work. Through this work, our Patronauts: Put Creators First | They’re the reason we’re here. When creators win, we win. Build with Craft | We sign our name to every deliverable, just like the creators we serve. Make it Happen | We don’t quit. We learn and deliver. Win Together | We grow as individuals. We win as a team. We hire talented and passionate people from different backgrounds because workplace diversity and inclusion is critical to our ability to serve creators worldwide. If you’re excited about a role but your past experience doesn’t match with every bullet point outlined above, we strongly encourage you to apply anyway. If you’re a creator at heart, are energized by our mission, and share our company values, we’d love to hear from you. Patreon is proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class. If you need a reasonable accommodation during the interview process, please let us know via email at View email address on click.appcast.io. Patreon offers a competitive benefits package including and not limited to salary, equity plans, healthcare, flexible time off, company holidays and recharge days, commuter benefits, lifestyle stipends, learning and development stipends, patronage, parental leave, and 401k plan with matching. Patreon operates under a hybrid work model, where employees based in office locations are expected to come into the office two days per week, excluding sick time and paid leave. The goal of this policy is to be intentional about the in-person time we spend together to strengthen the feeling of community at Patreon. Candidates hired into remote-eligible roles are not expected to meet the same requirements. At Patreon, we believe in fair and transparent pay. In compliance with New York and California pay transparency laws, we are sharing the expected salary range for this role. The posted salary range is dependent on the location and the level. This range may encompass multiple levels within the role’s job family. The final offer will be based on candidate’s experience, skills, competencies, and geographic location, aligning with the appropriate job level within Patreon’s leveling framework. For remote employees located outside CA and NY, salary may vary based on location and local market conditions. Patreon reserves the right to modify or update compensation and benefits at any time.