Marketing Specialist - Simply Dwell Homes

Neal Communities is proud to be recognized as the 2026 Top Workplace in Sarasota & Manatee Counties! The Marketing Specialist Serve as the primary marketing resource for Simply Dwell Homes, coordinating marketing execution with the sales team and third-party partners. What You’ll Love About Working At Neal Communities The People! We take tremendous pride in making a positive difference in our team's lives. Our employees are not just an asset to Neal Communities and its customers; they are essential to the success of our business Outstanding Benefits - Health Care - Medical, Dental, Vision, and Prescription Drug Coverage Excellent Compensation Package Employer Paid Life Insurance Supplemental Insurance Long & Short-Term Disability Insurance 401(K) with Company Matching Contributions PTO & Paid Holidays Employer Paid ID Theft Protection Employee Home Purchase Discount Program Tuition Reimbursement Program Employee Wellness Program Employee Assistance Program (EAP) Pet Insurance Employee Service Awards Vendor Discount Program What You’ll Do Plan and execute marketing initiatives under the direction of the Director of Sales, supporting community traffic, lead generation, sales conversion, and brand awareness. Serve as the primary intake point for marketing requests and manage priorities, deadlines, approvals, and deliverables from inception through completion. Act as the primary liaison with third-party advertising agencies, digital partners, printers, sign companies, photographers, videographers, website vendors, and other marketing suppliers. Prepare creative briefs, coordinate production, obtain internal approvals, provide consolidated feedback, and hold outside partners accountable for quality, budget, accuracy, and deadlines. Coordinate marketing for active and future communities, including community and model openings, inventory campaigns, promotions, Realtor outreach, events, signage, collateral, displays, and promotional materials. Partner with the Director of Sales and sales team to identify traffic needs, inventory priorities, customer objections, and opportunities requiring focused marketing support. Coordinate website content, community pages, floor plans, site plans, inventory listings, digital advertising, social media, email marketing, CRM campaigns, and lead-nurturing initiatives. Create, proofread, edit, and coordinate content for websites, emails, blogs, advertisements, brochures, presentations, promotions, public relations materials, and social media. Coordinate photography, video, virtual tours, 3D renderings, artwork, and electronic sales presentations for websites, collateral, touchscreens, and campaigns. Maintain rolling 3-, 6-, and 12-month marketing calendars and organized files for marketing assets, projects, production schedules, approvals, and vendor records. Ensure all customer-facing communications are accurate, current, consistent, and compliant with brand standards. Create image and video content for social media and other needs through community visits and other company approved events Coordinate with Sales, Operations, Construction, Purchasing, Design, Architecture/Drafting, Land Development, and other departments to verify information before publication. Monitor marketing performance, including website traffic, lead sources, campaign results, cost per lead, community traffic, email engagement, conversion trends, and marketing return on investment. Provide weekly and monthly reporting to the Director of Sales including results, recommendations, and required follow-up actions. Assist with tracking the marketing budget, reviewing vendor invoices, and recommending expenditures based on performance and business priorities. Attend community visits, grand openings, Realtor functions, promotions, and other company-sponsored events as needed. The above statements describe the general nature and level of work being performed and are not intended to be an exhaustive list of all duties, responsibilities, and skills. All employees will support the organization's mission and vision by exhibiting excellence and competence, collaboration and innovation, respect, commitment to our community, accountability, and ownership. What You Bring Bachelor's degree in marketing, advertising, communications, business, or a related field; equivalent education and experience may be considered. Three or more years of marketing experience; homebuilding, residential real estate, or construction-related marketing experience is preferred. Demonstrated ability to independently manage multiple projects, deadlines, agencies, and vendors in a fast-paced environment. Strong written, verbal, proofreading, organizational, project management, and interpersonal communication skills. Working knowledge of websites, CRM and email platforms, social media, digital advertising, analytics tools, and Microsoft Office. Adobe Photoshop, InDesign, WordPress, or comparable creative and website experience is preferred. Strong attention to detail, initiative, accountability, sound judgment, and the ability to turn sales priorities into clear marketing actions. Valid driver's license and ability to reliably travel to communities, sales centers, events, and vendor locations within the market. Physical Requirements Frequently sits, uses a computer keyboard, handles objects or controls, talks, and hears. Position may require standing, walking, bending, stooping, grasping, writing, typing, repetitive motions, visual acuity, and occasional stair climbing. Regularly travels as a vehicle driver or passenger and occasionally works at active construction sites, sales centers, models, and outdoor community locations. Specific vision abilities include close vision, peripheral vision, depth perception, and the ability to adjust focus. May occasionally lift and/or move up to 40 pounds. We are an Equal Opportunity Employer and a Drug-Free Workplace. Behaviors Required Team Player: Works well as a member of a group Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuing federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr Neal Communities of Southwest Florida, Inc.