Head of Marketing Data & Technology

Head Of Marketing Data & Technology

EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products. Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.

Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a passion for change and the power to drive it, we continue to push boundaries and be a disruptive force in the market.

The Performance Marketing team at Boost Mobile is seeking an experienced Head of Marketing Data & Technology who is an experienced problem solver and team leader with an aptitude for tools and business strategy to join the team and help support the use of MarTech tools across lines of business. The primary objective of this role is to leverage your knowledge of Marketing Technology and interpersonal skills to improve our MarTech stack for all groups that use the tools. You will work with Marketing tactic owners, IT devs & PMs, technology vendors, and senior business managers as you evaluate tool usage, identify gaps in our technical setup, articulate and advocate for recommended improvements, and provide subject matter expertise to help effectuate those recommendations. This is a broad role which will test your technical skills, your critical thinking, your interpersonal skills, your willingness to learn, and your capacity to produce high-quality deliverables. If successful, you'll have put your thumbprint on the tech stack of the company for years to come.

Key Responsibilities:

• Lead and coach a team of digital technologists
• Partner closely with the paid media team to ensure digital support systems are working to help grow the business
• Expert in digital acquisition technologies that support ad operations, trafficking digital marketing campaigns, tracking paid media performance
• Expert in email & SMS acquisition strategies and systems
• Experience with paid media landing pages and optimizations
• Challenge team focused on A/B testing structures in our paid media and develop learning agendas with the paid media tactic owners
• Manage the testing and evaluation of existing technology integrations to ensure data quality and usefulness
• Prepare and deliver presentations to stakeholders and senior leadership regarding project updates and results
• Supports the roll-out of new and updated marketing capabilities across tactics with a strong ability to manage stakeholder expectations and timelines
• Support Refinement of our Media Mix Model (MMM) & Multi-touch Attribution (MTA) systems for paid media performance measurement
• Participate in contract negotiations for Marketing Technology services
• Maintain strong partnerships with key marketing, IT, and 3rd party vendor teams including managing the relationship with one or more MarTech vendors

Education and Experience:

• Bachelor's degree in a relevant course of study preferred
• 10+ years experience with Marketing Technology in a B2C context, with a preference given to experience with Adobe Analytics, Invoca, LiveRamp, Tag Managers (Adobe Tag Manager), Triple Whale. Equally comfortable discussing requirements and proposals with technical and non-technical personnel
• Experience with marketing tools that support online/ Digital campaigns in areas such as campaign management, attribution measurement, data management platforms, and behavior analytics
• Ability to articulate complex ideas in a way that is simply understood and facilitates decision making
• Experience in media and ad operations

Skills and Qualifications:

• Excellent communication skills applied to building relationships, providing guidance, and resolving conflicts effectively
• Strong proficiency in data analysis to identify trends, optimize campaigns, and make informed decisions based on performance metrics
• High degree of proficiency with paid media tracking platforms, reporting tools and marketing automation software is required
• Ability to work independently and as part of a team, with a positive attitude and strong work ethic
• Knowledge of the retail wireless industry is a plus

Visa sponsorship not available for this role

Compensation: $127,050.00/Year - $181,500.00/Year

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits.

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.

Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.

The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.

We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. EchoStar will accommodate the sincerely held religious beliefs of employees if such accommodations are not undue hardships and are otherwise within the bounds of applicable law. All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law. You may redact any information that identifies age, date of birth, or dates of school/graduation from your application documents before submission and throughout our application process. EchoStar will provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to others, or is otherwise not required by law. EchoStar has a more detailed Accommodation Policy that applies to employees. EchoStar endeavors to make echostar.com and jobs.echostar.com accessible to users. Please contact View email address on click.appcast.io if you would like to discuss the accessibility of our website or need assistance completing the application process. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications. Click the links to access the following statements: EEO Policy Statement, Pay Transparency, EEOC Know Your Rights (English / Spanish)