Marketing and Brand Manager

Responsibilities Develop and execute a comprehensive U.S. brand strategy to establish Ford Energy as the premier provider of BESS solutions – leveraging competitive advantages in technology, resiliency and scale. Collaborate with engineering and product teams to translate technical specs (round-trip efficiency, degradation rates, thermal management, etc.) into high-impact marketing collateral and sales tools. Work closely with our technology and brand collaborators to align messaging, ensure brand consistency and leverage shared insights to capture market share. Engage channels and advocates to amplify brand and product awareness and purchase consideration – including advertising, social media and direct marketing. Position Ford Energy as a leader in the energy transition – and support our sales objectives – through strategic participation in industry associations and events. Establish baseline and target metrics (qualitative and quantitative) to ensure proper tracking of marketing objectives (awareness, engagement, conversion). Manage external agencies and vendors to bring creative ideas to life and scale marketing impact as the Ford Energy business grows. Requirements Education: Bachelor's degree in marketing or related field. Industry expertise: Minimum of 3-5 years of experience with complex industrials and/or high-tech products. Experience specifically in the battery energy storage system (BESS) or renewable energy space is preferred. Technical proficiency: Learning agility to quickly master BESS architecture, battery chemistry, inverter integration, and energy management software (EMS). Proven track record: Portfolio of marketing and brand work, preferably experience in scaling a startup or a new business unit within a larger corporation. Exceptional communication: Ability to distill complex technical and regulatory concepts into clear, persuasive narratives for C-suite executives, technical buyers, and other audiences. Collaborative mindset: Demonstrated ability to integrate marketing and communications initiatives and work across organizational boundaries with internal and external stakeholders to deliver on shared commercial goals. Education: Bachelor’s degree in marketing, engineering, or business. An MBA or a master’s degree in an energy-related field is highly preferred. #J-18808-Ljbffr Jobtailor