Lifecycle Marketing Manager

About the Company Our client is bold, upbeat, and motivating. Not only in our fitness routines, but in our work environment as well. Like our members, our employees know how to rise to a challenge and handle it head on. Their Core Purpose is to create loyal, lifelong fans and exercise practitioners. To achieve this purpose, our Core Values are: Take Personal Responsibility, Be Optimistic & Have Fun, Learn & Grow, Be A Team Player, and Fight Hard To Win. Core Purpose To create loyal, lifelong fans and exercise practitioners Job Overview We’re looking for an Email & CRM Marketing Manager to own our lifecycle marketing program end to end — from automated customer journeys to campaign strategy to performance reporting. Schedule Hybrid — Monday and Friday in-office, Tuesday through Thursday flexible. Responsibilities Own end‑to‑end execution of email, SMS and push campaigns — including drafting, QA, audience targeting and deployment. Directly build and deploy campaigns and flows inside Klaviyo, including setup of triggers, filters, splits and conditional logic. Build and optimize automated customer journeys in Klaviyo to improve conversion, activation and retention. Build multi‑step, behavior‑based workflows with branching logic driven by user engagement and lifecycle stage. Develop dynamic segmentation and personalization strategies that deliver relevant experiences at the right moment. Work with audience data and segmentation logic, including list management, behavioral targeting and lifecycle stage mapping. Run a structured A/B and multivariate testing program across subject lines, send times, creative and cadence. Analyze performance using Google Analytics and platform‑level reporting; produce clear, actionable insights for the broader team. Identify performance gaps across campaigns and flows (drop‑offs, low engagement, fatigue) and recommend data‑driven optimizations. Define and track lifecycle KPIs and contribute to ROI reporting and campaign planning. Collaborate cross‑functionally to align lifecycle programs with business goals and ensure consistent messaging. Audit existing lifecycle programs to identify gaps, inefficiencies or missed opportunities and implement improvements. Qualifications 4+ years of experience in email, CRM or lifecycle marketing. Hands‑on experience with Klaviyo (required) or a comparable marketing automation platform. Proven experience building and launching lifecycle marketing flows end‑to‑end (welcome, conversion, retention, win‑back). Strong analytical skills — comfortable pulling reports, identifying trends and translating data into recommendations. Ability to diagnose performance issues across lifecycle funnels and take action based on data insights. Experience managing multiple campaigns simultaneously with sharp attention to detail. Clear confident communicator who can work cross‑functionally and solve problems independently when needed. Bachelor’s degree in marketing, business, advertising or a related field. Comfortable working with audience data, segmentation and campaign performance reporting (CSV uploads, list builds, audience logic). Bonus Experience marketing to a consumer subscription or membership audience. Familiarity with Google Analytics. Experience working with customer data platforms or similar audience segmentation tools. Background in health, fitness or wellness (a plus, not a requirement). Benefits Free membership for you and a plus‑one family member. Discounted Personal Training and merchandise – including supplements. Employee referral program. Daily Pay offered — access your funds before payday. Competitive pay plus vacation, holiday, and sick pay. Group health, dental, vision, supplemental life, and employee assistance program. 401(k) + Company matching. Personal education growth options with Sophia Learning. Other benefits for full‑time and part‑time employees based on eligibility. #J-18808-Ljbffr