Sr Marketing Manager, Toptracer

About Topgolf Topgolf is a sports entertainment company that has changed how millions of people experience golf. The company operates high‑energy venues that combine golf, food, and entertainment into one experience. Role Overview Senior Marketing Manager – Brand & Campaign Lead, responsible for bringing Toptracer product launches, announcements, and brand stories to life across owned, paid, and earned media channels. This role serves as a central command center for all marketing activity across North America, Europe, and Asia‑Pacific. Responsibilities Lead Integrated Campaigns – Own the end‑to‑end development and execution of integrated marketing campaigns for product launches, brand announcements, and key business initiatives across owned, paid, and earned channels. Drive Product Launch Execution – Serve as the marketing lead for all product and feature launches, building go‑to‑market plans that align cross‑functional teams and deliver coordinated, high‑impact activations across all channels. Own Event & Experiential Marketing – Project manage marketing activations and events from concept through execution, including trade shows, sponsorships, and experiences, ensuring on‑time and on‑budget delivery. Lead Creative Development & Oversight – Lead the creative process from brief to final delivery, partnering with internal teams and agencies to produce brand‑aligned creative assets across campaigns, content, events, and product launches. Drive Cross‑Functional Collaboration – Partner closely with product, sales, and leadership teams to ensure marketing strategies align with business priorities and campaign messaging accurately reflects how Toptracer technology improves the game. Manage Budget & Resources – Own and manage the integrated marketing budget, track spend, forecast needs, and allocate resources efficiently across campaigns, channels, and events. Core Competencies Drives Results – Pursues ambitious goals and drives the team to achieve them. Strategic Mindset – Develops integrated marketing strategies aligning with Toptracer’s product roadmap and brand positioning. Strong Collaborator – Builds trust and alignment with agency partners, creative consultants, and internal teams. Ensures Accountability – Establishes and owns clear timelines, milestones, and success metrics for every initiative. Being Resilient – Adapts quickly to changes and maintains composure under pressure. Qualifications 7+ years in brand management, integrated marketing, or a related discipline with a record of leading brand‑building and go‑to‑market initiatives at scale. 5+ years of brand stewardship experience, including ownership of brand guidelines, messaging frameworks, and creative standards. 5+ years of agency management experience, leading and evaluating creative, media, and PR partners at a strategic level. 4+ years leading event or experiential marketing programs, including cross‑functional project management from strategy through execution. 4+ years of marketing budget ownership with demonstrated ability to plan, allocate, and optimize significant spend across multiple channels. 3+ years in golf or sports technology industries with genuine fluency in golf culture and industry (preferred). 2+ years operating within a matrixed or multi‑brand organization, influencing without direct authority (preferred). Bachelor’s degree in marketing, Brand Management, Business Administration, or a related field. Benefits Health, dental, and vision coverage. 401(k) plan with company match. Free mental well‑being platform. EEO Statement Topgolf is an equal opportunity employer and welcomes applicants from all backgrounds. We are committed to preventing discrimination and harassment in all aspects of employment. #J-18808-Ljbffr