Associate Manager, Digital Guest Experience

This role serves as a key contributor within the Digital Guest Experience team, partnering cross-functionally to drive measurable growth in digital engagement, traffic, and conversion. Acting as a Dunkin’ digital subject matter expert, this individual will help translate business objectives into data-driven strategies and optimized digital experiences across app and web platforms. The Associate Manager will play a critical role in shaping how guests discover, engage with, and convert within Dunkin’s digital ecosystem—ensuring that content, merchandising, and experience strategies are aligned to business goals, marketing priorities, and guest needs. Responsibilities Lead execution of menu releases across all digital platforms; acting as liaison between our brand and technical teams; ensuring product availability and merchandising are driving results. Support the execution of in‑app and website content—driving visibility to our most exciting products and offers and targeting the right users to drive digital visitation. Assist with merchandising strategy tests and experiments on digital platforms, including but not limited to upsell/cross‑sell strategy testing to drive basket size and categorization testing to drive product trial. Collaborate on GEO, SEO, and website‑related traffic drivers to ensure we have optimized our rankings and are driving strong traffic. Partner with marketing teams to optimize customer journeys from external campaigns into the App and Web. Leverage the power of digital data to share reporting and insights with cross‑functional teams to showcase performance trends and optimization opportunities. Stay current with digital best practices, strategies, competition, and industry standards. Education and Qualifications Minimum: 4‑year degree. Preferred: Advanced degree. Experience Minimum: 2–3+ years of experience in a related field. Preferred: 3–5 years of experience. Required Knowledge, Skills, and Abilities Experience with web analytics tools (Adobe Analytics, GA, Mixpanel, or similar). Ability to manage multiple concurrent priorities and projects. Proficiency with Excel and PowerPoint. Demonstrated ability to turn data from multiple sources into action. Experience with A/B testing tools (Test & Target, Optimizely, Apptimize, or similar) a plus. Strong project management and communication skills. Positive, can‑do attitude with a customer‑first mindset. This position sites 4 days onsite in our Canton, MA office (Monday‑Thursday). Salary range: $75,864‑$126,440 (actual placement within this range depends on experience, education, training, and location). #J-18808-Ljbffr