Senior Sales Development Representative

Job Description

Job Description

About EAB

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our Careers page.

About Hybrid

Recently acquired by EAB, Hybrid is a globally recognized and award-winning agency that operates as a full-service marketing partner for the education sector, connecting universities with students worldwide. Powered by unrivaled insight, advanced technology, and AI-driven enrollment strategies, our integrated marketing solutions help education brands grow. We tackle the sector’s toughest challenges head-on and continuously strive for excellence, staying on the pulse of emerging trends. When you join our division of EAB, you become part of a tight-knit, ambitious, supportive, and rapidly growing team. You’ll work on big ideas with talented colleagues who respect your input, challenge your thinking and push you to do your best work. Visit our website to learn more about our story.

The Role in Brief:

Senior Sales Development Representative

Hybrid is seeking a motivated, ambitious, and results-driven Sales Development Representative (SDR) to join our growing New Business team. This role is critical to Hybrid's continued growth, serving as the first point of contact for prospective higher education partners and generating qualified opportunities for our Business Development team.

As an SDR, you will identify and engage senior leaders across colleges and universities, build meaningful relationships, and create high-quality sales opportunities through thoughtful outreach and consultative conversations. You'll leverage data, market insights, and modern sales methodologies to connect institutional challenges with Hybrid's innovative marketing, enrollment, and technology solutions.

This role offers exceptional career progression for individuals who thrive in a fast-paced, collaborative environment and are eager to develop a successful career in B2B sales.

This hire will be based in our Philadelphia, PA office and expected on-site 5 days a week.

Primary Responsibilities:

The Sales Development Representative is responsible for identifying and qualifying prospective higher education partners while building a strong pipeline of opportunities for the New Business team.

Prospecting & Business Development

• Research and identify prospective colleges and universities that align with Hybrid's strategic growth priorities.

• Build targeted prospect lists using CRM platforms, sales intelligence tools, and market research.

• Execute high-volume, personalized outbound outreach through phone, email, LinkedIn, and other channels.

• Generate qualified meetings and sales opportunities for Business Development Directors.

Lead Qualification & Engagement

• Conduct discovery conversations with senior leaders across higher education institutions.

• Understand institutional priorities, enrollment challenges, and marketing objectives.

• Clearly articulate Hybrid's value proposition and educate prospects on our capabilities.

• Qualify opportunities using established sales methodologies and accurately document findings.

Pipeline Management

• Maintain accurate prospect records and activity within Salesforce and other sales tools.

• Manage prospect follow-up sequences to maximize engagement and conversion.

• Track outreach performance and consistently meet or exceed activity and pipeline goals.

• Maintain a healthy pipeline of qualified opportunities for the sales organization.

Collaboration & Market Intelligence

• Partner closely with Business Development Directors and Marketing to support strategic campaigns.

• Share market intelligence, prospect feedback, and competitive insights with internal stakeholders.

• Contribute ideas to improve outreach messaging, prospecting strategies, and sales processes.

• Stay informed on trends impacting higher education enrollment, marketing, and institutional strategy.

Basic Qualifications:

• Bachelor's degree preferred or equivalent professional experience.

• 2-5+ years of experience in Sales Development, Business Development, Inside Sales, or a related customer-facing role.

• Experience conducting outbound prospecting through multiple communication channels.

• Strong verbal and written communication skills with the ability to engage senior decision-makers.

• Excellent organizational skills with strong attention to detail.

• Demonstrated ability to manage multiple priorities in a fast-paced environment.

• Comfortable learning new technologies including CRM and sales engagement platforms.

• Self-motivated with a strong desire to achieve and exceed performance goals.

Ideal Qualifications:

• Experience selling into higher education or other complex B2B environments.

• Familiarity with Salesforce, Salesloft, Outreach, ZoomInfo, LinkedIn Sales Navigator, or similar platforms.

• Strong curiosity and consultative selling mindset.

• Resilient, coachable, and motivated by continuous improvement.

• Ability to build relationships quickly and communicate confidently with executive-level stakeholders.

• Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB's mission, values, and aspiration.

If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome new perspectives and learn from each other’s unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day.

Benefits:

Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include:

• Medical, dental, and vision insurance plans; dependents and domestic partners eligible

• 20+ days of PTO annually, in addition to paid firm and floating holidays

• Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)

• 401(k) retirement savings plan with annual discretionary company matching contribution

• Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans

• Employee assistance program with counseling services and resources available to all employees and immediate family

• Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation

• Fertility treatment coverage and adoption or surrogacy assistance

• Paid parental leave with phase back to work program for birthing and non-birthing parents

• Access to milk shipping service to support nursing employees during business travel

• Discounted pet health insurance coverage for dog and cat family members

• Company-provided life, AD&D, and disability insurance

• Financial wellness resources and membership in a robust employee discount program

• Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities

Benefits kick in day one; learn more at eab.com/careers/benefits.

This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.

At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.

#LI-onsite