Sr. Manager, Marketing Analytics & Measurement

About the Role

Senior Manager within Ovative’s Marketing Analytics & Measurement team, leading the measurement strategy for 1 to 3 large enterprise clients. Responsible for turning research and analytics into business outcomes and serving as the primary measurement voice with senior client stakeholders.

Responsibilities

• Serve as the primary measurement lead for 1 to 3 enterprise clients.
• Translate Marketing Mix Modeling, incrementality testing, and forecasting outputs into clear business recommendations.
• Lead executive presentations and strategic discussions with VP to C‑level stakeholders.
• Identify what is working, what is not, and define the roadmap to improve marketing effectiveness.
• Ensure measurement outputs inform budget allocation, channel strategy, and growth decisions.
• Maintain strong client relationships rooted in trust, clarity, and proactive leadership.
• Partner with Paid Media, Analytics, and Data Science teams to align on measurement strategy and execution.
• Influence cross‑functional stakeholders without formal authority to drive cohesive outcomes.
• Ensure work is focused on high‑value questions that materially impact the client’s business.
• Support new business conversations by shaping clear, differentiated measurement approaches.
• Directly manage and develop 1 to 2 team members.
• Provide clear direction, feedback, and coaching to support growth.
• Ensure deliverables are high quality, timely, and aligned to client priorities.
• Foster an environment where team members feel empowered and accountable.

Requirements

• 8 to 15 years of experience in marketing, marketing analytics, or marketing consulting roles with direct client responsibility.
• Experience working with large, complex organizations and multiple senior stakeholders.
• Demonstrated ability to translate complex marketing analytics into clear business recommendations.
• Strong executive communication skills with experience presenting to VP and C‑level leaders.
• Experience leading client relationships and owning outcomes, not just deliverables.
• Ability to influence cross‑functional teams without formal authority.
• Experience managing and developing direct reports.
• Comfort operating in ambiguity and defining structure where it does not exist.
• Action‑oriented mindset with a bias toward progress and decision making.

Preferred

• Experience leveraging Marketing Mix Modeling, incrementality testing, or other marketing effectiveness frameworks to inform investment decisions.
• Experience using measurement outputs to guide budget allocation, forecasting, or strategic planning.
• Agency experience, particularly within performance marketing or full‑funnel marketing environments.
• Industry experience in telecom, retail, or other large‑scale consumer marketing organizations.
• Experience contributing to business development efforts or supporting new client growth.

Compensation & Benefits

Base salary range: $111,000 to $186,000, inclusive of a 25% bonus. Additional benefits include health insurance, paid vacation, 401(k) match, and other competitive perks.

EEO Statement

Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same‑sex partners, ensuring equitable care and support for all families.