Senior Manager, Search Engine Marketing

Join to apply for the Senior Manager, Search Engine Marketing role at Alloy Health Base pay range $140,000.00/yr - $170,000.00/yr Opportunity for Impact As Senior Manager of Search Engine Marketing (SEM), you'll own one of our highest-impact growth channels at a pivotal inflection point. You'll have the autonomy to shape paid search strategy from the ground up—building the systems, experiments, and technical foundation that will scale our customer acquisition for years to come. This role goes beyond campaign management: you'll be a strategic partner to Growth leadership, directly influencing how we allocate millions in media investment and how we think about customer intent, lifetime value, and channel efficiency. You'll lead the strategic evolution from cost-per-transaction to sophisticated value-based bidding models, positioning SEM as a full-funnel growth driver that integrates tightly with lifecycle, product, and brand initiatives. Key Responsibilities Hands‑On Campaign Management & Execution Manage Alloy's paid search program end-to-end with hands‑on, keyboard-level execution across campaign structure, keyword strategy, bidding, budgeting, creative testing, and landing page optimization Lead strategic optimization efforts, transitioning bidding strategies from cost-per-transaction models to sophisticated value-based bidding that optimizes for LTV and customer quality Maintain the technical foundation for SEM—including tracking, tagging, UTMs, offline conversion imports, API integrations, and QA—to ensure accurate, reliable data Perform rigorous marketing QA to ensure data flow and tracking accuracy across all platforms, proactively identifying and resolving discrepancies Operate with a bias for action, prioritizing speed and iteration to balance precision with momentum and unlock step‑change improvements in performance Build and run disciplined experimentation frameworks with structured test design and statistical rigor, including incrementality tests, bidding model evaluations, creative/ad‑copy tests, and measurement improvements Strategic Leadership & Cross‑Functional Partnership Partner with Growth leadership to set the strategic direction for paid search, then own execution by identifying growth opportunities, optimizing channel mix, and improving efficiency against CAC, ROAS, and LTV goals Position SEM as a full‑funnel channel, developing advanced intent frameworks that map queries to customer lifecycle stages and ensuring tight integration with landing page strategy, lifecycle marketing, and broader funnel initiatives Translate business objectives into channel strategies, forecasts, and clear insights that inform Growth leadership with hypothesis-driven, measurement-driven thinking Partner closely with Analytics, Engineering, Product, Creative, and Brand teams to ensure attribution accuracy, proper event tracking, and scalable automation (scripts, rules, feeds) across Google and Bing Communicate technical requirements clearly to data engineers, collaborating on API integrations, conversion tracking implementations, and data pipeline development Build strong cross-functional relationships to ensure channels evolve with business needs and insights are shared effectively across teams Algorithmic & Platform Optimization Continuously monitor and adapt to platform algorithm changes, privacy updates, and AI-driven optimization features, proactively adjusting strategy to protect and expand efficiency Develop deep expertise in the AI ecosystem powering modern search platforms, understanding how machine learning models inform bidding, targeting, and creative optimization Leverage platform AI capabilities strategically while maintaining hands‑on control of critical optimization levers Design audience signal architecture and conversion value structures that optimize for algorithmic learning in privacy-constrained environments Performance Optimization & Continuous Improvement Take full ownership of channel outcomes, proactively diagnosing issues and implementing solutions without prompting Apply measurement-driven thinking to analyze performance trends with analytical rigor, separating signal from noise to iterate across bidding, creative, keywords, landing experiences, and automation Conduct incrementality testing and lift studies to measure true incremental impact and validate channel performance beyond last-click attribution Collaborate with data engineering on complex integrations, offline conversion imports, and automated reporting to enable sophisticated optimization Own financial channel modeling and forecasting that aligns investment levels with CAC, margin, payback period, and LTV requirements Develop scenario models that advise Growth leadership on tradeoffs, saturation curves, and optimal spend levels across different bidding strategies and audience segments Translate complex performance data into clear financial projections and strategic recommendations Required Qualifications 5-7+ years of hands‑on paid search experience with demonstrated progression in scope and complexity Direct-to-consumer (D2C experience, particularly with subscription or repeat-purchase models required; familiarity with regulatory constraints and compliance considerations strongly preferred In‑house media buying experience required—must have owned budgets, strategy, and execution within a brand or company environment Proven track record managing $1M+ monthly paid search budgets with strong performance outcomes Expert-level proficiency in Google Ads and Bing Ads, including advanced features, automation tools, API integrations, and value-based bidding strategies Deep understanding of SEM measurement, attribution models, tracking infrastructure, incrementality testing methodologies, and lift study design Technical expertise in marketing analytics and tracking, including hands‑on experience with GA4, tag management, conversion APIs, and data layer implementation Strong analytical skills with ability to apply hypothesis-driven, measurement-driven thinking and structured experimentation to drive decisions Experience with BI tools (Looker, Tableau, or similar) and comfort translating technical requirements for data engineering teams Demonstrated ownership mentality with track record of proactively solving problems, performing marketing QA, and driving results Proven ability to collaborate effectively across technical, creative, and analytical teams, clearly communicating complex technical concepts Preferred Qualifications Mixed agency and in‑house experience—exposure to different operational models and strategic approaches Healthcare or digital health industry experience, including familiarity with regulatory constraints and compliance considerations Advanced experience with offline conversion tracking, CRM integrations, and multi-touch attribution Background in lifecycle marketing, landing page optimization, or full-funnel growth strategies Experience managing complex data pipelines and working closely with data engineering teams Deep understanding of privacy frameworks (iOS ATT, Google Privacy Sandbox) and their impact on search marketing We are focused on building a diverse and inclusive workforce. If you're excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply. Company Overview Alloy Health is the leading direct-to-consumer women’s digital health company providing women with expert care, trusted information, and personalized solutions to feel their best in perimenopause and menopause. Alloy is the only platform connecting women in all 50 states and Washington, D.C. with physicians trained specifically in menopause care. Our model offers longitudinal, one-on-one access to expert doctors who guide women through their full midlife journey, from the first symptoms to long-term maintenance. This includes not only care for hormonal health and menopause, but also solutions for weight management, skin and hair changes, sexual wellness, and more. Alloy provides clinical care, ongoing education, and a supportive community that empowers women to make informed decisions and feel like themselves again. Female-founded and female-led, Alloy isn’t just changing access to care, we’re changing the conversation. Our team includes nationally recognized experts in women’s health and aging, and our work has been featured in The New York Times, The Washington Post, Vogue, Women’s Health, Forbes, Oprah Daily, CBS Sunday Mornings, The Today Show and more. At Alloy, you will be joining a kind, passionate & driven team, with a mission and a sense of humor. As part of the early team, you’ll have real autonomy, ownership, accountability within a flexible work environment. Benefits include: Competitive salary & equity package with mid‑stage equity Company paid Short and Long Term Disability, Life Insurance 401K Fully remote role; employees are provided with a monthly stipend to cover mobile and WiFi expenses Flexible time off policy Alloy Health, Inc. participates in E-Verify, an electronic system used to verify employment eligibility. Your employment eligibility will be confirmed through the E-Verify system. For more information about E-Verify, please visit Equal Opportunity We are committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. #J-18808-Ljbffr Alloy Health