Product Manager

1. Measurement & Attribution Expertise (Core of team’s solutioning and transforming focus) They should have a knowledge of digital marketing technologies, acquisition measurement and some familiarity with attribution methods. Digital measurement frameworks (conversion tracking, funnel analysis) Attribution methodologies (rule-based, data-driven, MMM basics) Experimentation and incrementality (A/B testing, lift measurement) Understanding of customer acquisition journeys across channels 2. AI & Advanced Analytics Given the transformation focus: Experience applying AI/ML in marketing or measurement contexts Familiarity with predictive modeling, segmentation, or optimization Ability to translate AI capabilities into practical business use cases (not just theory) Comfort working with data science teams and interpreting model outputs 3. Tools & Technical Skills Experience with Adobe Solutions: Analytics / Experience Cloud / Workfront / Attribution Data handling experience is a plus but not necessary (SQL, large datasets, data pipelines awareness) Exposure to cloud/data platforms Understanding of tracking infrastructure (tags, pixels, SDKs) 4. Strategic Thinking & Problem Solving Ability to frame ambiguous problems into structured solutions Connect measurement strategies to business outcomes (growth, acquisition efficiency) Prioritize effectively when multiple stakeholders have competing needs Think long-term (scalable solutions) while delivering short-term value #J-18808-Ljbffr Signature IT World Inc