Senior Product Marketing Manager

Senior Product Marketing Manager

General Information

Location: Remote

Organization: WCG

Job Type: Full Time - Regular

Description and Requirements

ABOUT WCG:

WCG's clinical solutions are built on a foundation of best-in-class clinical services companies. We deliver transformational solutions that stimulate growth, foster compliance, and maximize efficiency for those performing clinical trials. WCG is proud to serve individuals on the frontlines of science and medicine, and the organizations striving to develop new products and therapies to improve the quality of human health. It is our role to empower them to accelerate advancement, while ensuring the risks of progress never outweigh the value of human life.

WHY WE LOVE WCG:

At WCG, our employees are our most valuable asset and as with all our assets, we invest in them with an eye toward future success. We provide each eligible employee with a comprehensive set of benefits designed to protect their personal and financial health and to help them make the most of their future.

• Comprehensive Benefits package - Health, Dental, Vision, Life Disability, 401k with match, and flexible spending accounts

• Employee Assistance Programs and additional work/life resources

• Referral Bonuses and Tuition Reimbursement

• Paid time off including holidays, vacation, and sick time

• Opportunities for career development with on-the-job training, certification assistance and continuing education reimbursement

The expected base salary range for this position is $82,080 to $127,500. This salary range may vary based on the candidate's qualifications, experience, skills, education, and geographic location.

JOB SUMMARY:

The Senior Product Marketing Manager is responsible for the go-to-market success of one or more WCG product lines through strong positioning, messaging, and launch execution.

This role co-owns launches in close partnership with Go-to-Market and Sales Enablement teams, ensuring product priorities are clearly reflected across sales motions, enablement, thought leadership, and demand generation.

The Senior Product Marketing Manager works cross-functionally within Marketing to ensure priority solutions are consistently elevated through campaigns, content, and market-facing narratives.

ESSENTIAL DUTIES/RESPONSIBILITIES:

Product & Market Strategy

• Own market segmentation, buyer personas, and problem statements for assigned product lines using the Pragmatic Marketing framework.

• Develop and maintain differentiated positioning and messaging that clearly communicates product priorities and value.

• Translate customer and market insights into actionable guidance for Product Management.

Go-to-Market & Enablement Collaboration

• Co-own product launches with Go-to-Market and Sales Enablement partners, aligning on launch strategy, timing, and success metrics.

• Collaborate on development of sales enablement tools, training, and narratives to ensure field readiness.

• Partner with Demand Generation, Content, and Communications teams to ensure key product priorities shine through campaigns and thought leadership.

Growth & Performance

• Analyze win/loss data, pipeline performance, and competitive dynamics to optimize GTM effectiveness.

• Identify opportunities to improve adoption, clarity, and commercial performance through cross-functional action.

• Other duties as assigned by supervisor. These may, on occasion, be unrelated to the position described here.

EDUCATION REQUIREMENTS:

• Bachelor's degree in marketing, business administration, communication, or related field required. Graduate degree preferred.

CERTIFICATIONS/LICENSE/REGISTRATION REQUIREMENTS:

• Pragmatic Marketing Certification desirable

QUALIFICATIONS/EXPERIENCE:

• Minimum 5 years of experience in Product Marketing, Product Management, or related roles; preference given to global experience.

• Experience collaborating with Go-to-Market, Sales Enablement, and Demand Generation teams in B2B environments.

• Demonstrated success developing strategy to align product, marketing, and sales functions, and execute effective go-to-market strategies

• Strong cross-functional collaboration, communication, and analytical skills.

• Demonstrated ability to influence senior sales leaders and account teams.

• Strong experience supporting enterprise or global account sales teams.

• Minimum 6 years' experience in clinical trials, life sciences, healthcare technology, or complex B2B services.

• Strong analytical skills, including experience with white space analysis and account planning.

• Executive presence and strong facilitation skills.

SUPERVISORY RESPONSIBILITIES : None

TRAVEL REQUIREMENTS:

? 0% - 5%

? 5% - 10%

?10% - 20%

? 20% - 50%

? >50%

Physical and Sensory Requirements: The physical and sensory requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be offered to individuals with disabilities to assist in performing the essential functions of the position. Work activities involve light to moderate physical effort (for example, sitting in one place for extended periods of time, standing, walking, bending, lifting lightweight objects, intermittent to sustained periods of keyboarding). Majority of time is spent in a seated position with frequent opportunity to move about at will. Activities require a variety of easy muscle movements. Work activities involve a frequent need to concentrate on a variety of sensory inputs for moderate to lengthy durations at a time requiring diligence and attention to interpret effectively. There will be a need to attend to single or simultaneous tasks where accuracy of details is important. The need for detailed and precise work is high.

WCG is proud to be an equal opportunity employer - Qualified applicants will receive consideration for employment based on merit and without regard to race, color, national origin or ancestry, religion or creed, sex, sexual orientation, gender expression, gender identity, age, marital status, family or parental status, disability, genetic information, citizenship, veteran status, or any other legally recognized basis or status protected by federal, state, or local law. WCG complies with the Vietnam Era Veterans' Readjustment Act and Section 503 of the Rehabilitation Act. We promote a "One WCG" culture where all are welcome, respected, valued, and empowered to make a difference every day to advance clinical research.