Growth Product Manager, Consumer Experience

Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.

We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands.


Independence Pet Group (IPG), a subsidiary of IPH, is one of North America's largest pet insurance and services organizations. Our impressive family of brands (Figo, Felix, ASPCA Pet Health Insurance, Pets Plus Us, and AKC Pet Insurance) supports insurance for more than 1,000,000 pets in the U.S. and Canada and provides well-being, safety, resources, and business solutions to the pet industry, including microchip identification and an online pet registry.


Job Summary:

PetPlace is looking for a passionate Growth Product Manager, Consumer Experience. As a Growth Product Manager focused on consumer experience, you will own the end-to-end journeys that help pet parents discover, understand, and engage with PetPlace. You will work directly with consumers through research, testing, and rapid experimentation to uncover insights and translate them into high-impact product improvementsIn this role, you'll champion a culture of experimentation, constantly iterating and refining strategies through data-driven insights and user feedback to optimize product performance and user engagement. Leveraging your expertise, you'll be responsible for journeys and experiences that help customers understand the value PetPlace has to offer. Collaborating closely with marketing, engineering and design, your impact will position PetPlace as the single destination for new pet parents looking for support, resources and education.

Job Location: This is a hybrid position for candidates based near Chicago, New York or Phoenix.

Main Responsibilities:

• Responsible for the day-to-day execution of the growth team's responsibilities to ensure a functional and well-run platform across all of PetPlace, including PetPlace.com and our pet adoption flow.
• Lead direct consumer research, including interviews, surveys, testing, and behavioral analysis to uncover insights that shape product direction.
• Own consumer activation, engagement, and retention funnels, identifying friction points and optimizing conversion.
• Design and execute experiments that validate consumer behavior, preferences, and motivations.
• Act as our customer's biggest advocate through developing a deep understanding of user personas, pain points and journeys, using that knowledge to inform future opportunities.
• Partner with marketing to align product experiences with consumer acquisition strategies.
• Explore and execute solutions through constant user research, A/B tests, multivariate testing, and other experimentation methodologies.
• Embrace the MVP concept, distilling the product down to what is desirable, viable, and feasible, and continuously iterating and enhancing based on user feedback and market demands.
• Leverage data to identify opportunities, uncover insights, and make compelling cases for action, driving informed decision-making and continuous improvement.
• Monitor and report on product KPIs and the impact of features to stakeholders and leaders, fostering transparency and accountability amongst the wider team.
• Collaborate with multidisciplinary teams, including engineering, design, and business stakeholders, to scope, design, concept test, and deliver innovative solutions that delight our customers and drive business growth.

Requirements:

• 5+ years of Product Management experience, ideally in B2C technology forward organizations, both being able to support the day-to-day management of a team and the execution of a roadmap highly focused on constant testing.
• Demonstrated track record of success driving growth and optimizing user experience in dynamic, fast-paced environments.
• Possessing an insightful eye for identifying growth opportunities and driving product innovation.
• Analytical mindset with a data-driven approach to decision-making, proficient in leveraging metrics, KPIs, and user insights to inform product strategy and measure success.
• Exceptional communication and collaboration skills, effectively aligning stakeholders across cross-functional teams where teamwork and adaptability are paramount.
• Genuine passion for animals and a deep understanding of the bond between pets and their families, with a dedication to improving the lives of pets and their owners at the core of everything you do at PetPlace.
• Thrive in a dynamic, fast-paced environment where sharing ideas, embracing diverse perspectives, and adapting to changing priorities are essential for success.

Beneficial Skills

• Experience in the pet health industry or with pet-related products/services.
• Experience working in B2C product organization
• Experience with SAFe Agile

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All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:

• Comprehensive full medical, dental and vision Insurance
• Basic Life Insurance at no cost to the employee
• Company paid short-term and long-term disability
• 12 weeks of 100% paid Parental Leave
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSA)
• Retirement savings plan
• Personal Paid Time Off
• Paid holidays and company-wide Wellness Day off
• Paid time off to volunteer at nonprofit organizations
• Pet friendly office environment
• Commuter Benefits
• Group Pet Insurance
• On the job training and skills development
• Employee Assistance Program (EAP)

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