Social Media Specialist

Job Description

Job Description

Company Description

Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States. Never content to rest upon our successes, we will continue to evolve and retain a position of leadership in our industry. Our past success, our current business philosophies and our sound business planning, combine to position Boyd Gaming Corporation to maximize value for our shareholders, our team members and our communities.

• Create and curate social media calendars (Facebook, X, LinkedIn, and Instagram) for each property and/or brand that follows social media best practices.
• Capture photography and video content at each property utilizing provided equipment including a work phone, Mirrorless camera, gimbal, microphones, and lighting kit.
• Identify social media trends and insights to create strategic recommendations for properties, brands, and venues.
• Collaborate with the shared services, digital media, and social engagement teams to establish KPIs, best practices, content calendars, and advertising campaigns.
• Lead reputation management on social by actively engaging with the social audiences and by responding to property reviews within Medallia.
• Conduct social reporting to analyze social performance, incorporating actionable insights into future content decisions.
• Report monthly performance of social media accounts and property reviews to the marketing leadership at each property and the regional marketing director.
• Propose advertising recommendations and campaigns based on performance, providing actionable insights and creative direction.
• Regularly visit assigned properties and establish strong relationships with the marketing teams to support and assist properties in achieving their goals and objectives.
• Attend events and functions with a varied schedule, e.g. evenings and weekends, to provide social media support.

• Bachelor's in Business, Marketing, Communications, Public Relations or equivalent work experience.
• Experience with online marketing, including social media management, reputation management, and online advertising.
• Casino/travel/hospitality industry experience a plus.
• Must be detail-oriented with excellent communication and writing skills.
• Experience with Sprout, Sprinklr, Canva, Adobe Creative Suite, CapCut, Medallia, (or similar tools) is preferred.
• Due to the creative nature of this position, a portfolio of work is highly encouraged to be submitted along with your application, however, not required. Ability to work independently and manage multiple priorities. Local travel required between Boyd properties. Access to reliable transportation required to meet schedule and unforeseen business needs.

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.