Paid Media Lead - Programmatic
Insight Global
Job Description The Paid Media Lead (Programmatic) owns our client’s programmatic video and display investment across Amazon DSP and Google/YouTube — planning, running, and optimizing the Streaming TV, online video, and display programs that build awareness, generate demand, and re-engage buyers up and down the funnel. This is a hands-on technical leadership role at the center of how the brand shows up in premium video. You will own programmatic strategy and execution end to end: audience and inventory strategy, bidding and pacing, creative rotation, and the measurement that proves it worked — brand lift, AMC, and view-through, not just platform engagement. Your job is to keep programs on-pace and on-strategy, direct agency partners as an extension of the team, and turn upper-funnel signal into decisions the rest of Paid Media can act on. Search and Shopping sit with the Paid Media Lead (Retail & Search); paid social sits with the Paid Media Lead (Social). The role owns:
- Amazon DSP strategy and execution
- Streaming TV (CTV), OLV, and Display programs
- Google/YouTube video advertising
- Agency management and accountability
- Audience development and optimization strategy
- Measurement, reporting, and testing frameworks
- SOP creation and process standardization
- Cross-functional collaboration with Creative, Brand, and Analytics teams
- Bachelor’s degree in Marketing, Communications, or a related field.
- 5-7+ years hands-on campaign management in programmatic and video (brand or agency).
- Proven track record managing at least $5M/year in annual ad spend.
- Deep expertise in Amazon DSP (Streaming TV, OLV, display) and Google Ads/YouTube; working fluency in Amazon Marketing Cloud (AMC) and brand-lift measurement.
- Technical leader with comprehensive knowledge in area of specialization; exposure to additional DSPs (e.g., The
Vacancy posted 3 days ago
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