Senior Specialist, Paid Social

Responsibilities Define the enduring, strategic channel approach for our Paid Social program A/B testing, tracking, and strategies, including test ad copy, landing pages, visual assets, audience targeting, and other variables to improve performance of ad spending Curate platform-specific creative content to drive our messaging priorities. Procure creative assets from cross-functional partners and ensure assets meet Paid Media requirements Create relevant advertising audiences using 1st and 3rd party data Leverage insights to enhance activation results through measuring and optimizing KPIs Seamlessly deliver, manage, and drive continuous improvement for Paid Social programs Requirements Proven skills, education, and/or applicable certifications in Performance Marketing vertical, performance optimization & analytics, reporting and/or marketing channel management A commitment to learn and apply Aritzia's Values and Business and People Leadership principles The ability to collaborate fluently with cross-functional partners and manage multiple priorities at once A commitment to quality and investing in results that add value to the business Knowledge of luxury fashion brands and eCommerce apparel experience (preferred) Hands‑on‑keys experience within Ads Managers (preferred) Certifications & Qualifications Performance Marketing certification #J-18808-Ljbffr Jobtailor