Marketing Associate, Athletics

Marketing Associate, Athletics

The George Washington University offers a comprehensive, NCAA Division I athletics program featuring 400 student-athletes across 20 varsity sports. A charter member of the storied Atlantic 10 Conference and the league's only Association of American Universities (AAU) member institution, the GW Revolutionaries lead in the classroom, in competition, and in service to our campus and local communities. GW's combination of world-class academics, elite A10 athletics, and location in the heart of the nation's capital affords our student-athletes an exceptional platform to achieve their dreams.

The Marketing Associate position supports the athletics marketing team with game-day operations, promotions, and fan engagement initiatives. This role is ideal for individuals seeking hands-on experience in sports marketing, event presentation, and customer engagement within a fast-paced athletics environment.

Key Responsibilities include:

• Game-Day Operations & Promotions
• Run in-game production of selected sports, promotions, contests, giveaways, and on-field/on-court activities.
• Assist with setup, execution, and breakdown of marketing and promotional elements at athletic events.
• Support event presentation, including music cues, timing, and fan interaction.
• Fan Engagement & Outreach
• Lead creative digital content for athletics department.
• Assist with community outreach events, campus activations, and tabling efforts.
• Administrative & General Support
• Assist with inventory management of promotional items and marketing equipment.
• Help with signage setup, distribution of giveaways, and promotional displays.
• Complete additional marketing-related tasks as assigned.

Performs other duties as assigned. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position.

Minimum Qualifications:

• Qualified candidates will hold a Bachelor's degree in an appropriate area of specialization. Degree must be conferred by the start date of the position. Degree requirements may be substituted with an equivalent combination of education, training and experience.

Additional Required Licenses/Certifications/Posting Specific Minimum Qualifications:

Preferred Qualifications:

• Strong communication skills, organizational skills, and proficiency with a variety of software products is desired.
• Ability to work on projects individually, as well as within a team.
• Ability to simultaneously handle multiple priorities and tasks.
• Strong desire to pursue a career in intercollegiate athletics marketing and events.
• Experience with branding excellence, preferably in athletics.

Hiring Range - $52,741.91 - $72,476.48

GW Staff Approach to Pay - How is pay for new employees determined at GW?

Healthcare Benefits

GW offers a comprehensive benefit package that includes medical, dental, vision, life & disability insurance, time off & leave, retirement savings, tuition, well-being and various voluntary benefits. For program details and eligibility, please visit

Campus Location: Foggy Bottom, Washington, D.C.

College/School/Department: Athletics and Recreation

Family - Comm, Mktg & Media

Sub-Family - Marketing and Brand Management

Stream - Individual Contributor

Level - Level 1

Full-Time/Part-Time: Full-Time

Hours Per Week: 40+

Work Schedule: Monday - Friday 9:30am -6:30pm; select nights, weekends and holidays when events are taking place in the Smith Center.

Will this job require the employee to work on site? Yes

Employee Onsite Status - On-campus (in person)

Telework: No

Required Background Check: Criminal History Screening, Education/Degree/Certifications Verification, Social Security Number Trace, and Sex Offender Registry Search

Special Instructions to Applicants: Employer will not sponsor for employment Visa status

Internal Applicants Only? No

Posting Number: S014207

Job Open Date: 05/27/2026

Job Close Date:

If temporary, grant funded, Sponsored Project funded or limited term appointment, position funded until:

Background Screening - Successful Completion of a Background Screening will be required as a condition of hire.

EEO Statement: The university is an Equal Employment Opportunity employer that does not unlawfully discriminate in any of its programs or activities on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, or on any other basis prohibited by applicable law.

Posting Specific Questions

Required fields are indicated with an asterisk (*).

1. * Are you a current employee of The George Washington University?
   • Yes
   • No
2. * For current GW employees, have you completed your Introductory Employment Period (IEP)? (As a reminder, employees in their IEP are not eligible to apply for other internal university staff and research positions until the IEP is complete.)
   • Yes, IEP complete
   • No, still in IEP
   • N/a - not a current GW employee
3. * What is your expected salary range? (Open Ended Question)

Documents needed to Apply

Required Documents

1. Resume
2. Cover Letter

Optional Documents