Media Planner

Job Description

The Media Planner supports the GM MediaOne Chevrolet Strategy and Planning team. They will contribute to the planning and coordination of Chevrolet Brand National Media. The role is integral to building annual, quarterly, and product launch media campaigns working with Advertising, Performance, Audience, Analytics and Activation Teams. Working to build a lasting impression among consumers improving product sales and market share.

What You'll Do:

• Contribute to the Development of Media Plans for new product launches and Always-On Media

• Support Media Budget Tracking and Reporting tying investment to Brand Marketing priorities

• Leverage Media and Audience Planning Tools & Resources to build channel mix optimizations and recommendations

• Direct work with our internal MediaOne teams and Media Agency AOR's

• Work effectively with the Advertising, Product, and Performance Marketing teams to understand brand initiatives, objectives, and goals to drive the most effective media plans

• Develop insights to drive innovation and keep up with current & future trends in media while enabling a smarter and more effective media strategy and buying decisions

• Meet with media partners and evaluate offerings for brand fit

• Develop and foster a strong relationship with MediaOne central experts including Audience, Ad Tech, and channel leads

• Strategize and manage Test & Learn media initiatives

• Monitor and analyze key performance metrics; optimize campaign activities

Your Skills & Abilities (Required Qualifications): ??

• Bachelor's Degree Required, preferred in marketing, business or other related fields

• 3+ years of marketing with a preference for media experience

• Strong communication skills and the ability to influence

• Analytical data experience

• Comfortable working in a fast-paced environment managing multiple projects and deadlines

• Takes initiative, is proactive, and composed under pressure

• Demonstrated understanding of spreadsheet software products

What Will Give You A Competitive Edge (Preferred Qualifications): ?

• Automotive experience a plus

• Experience working with a media agency

• Solid understanding of upper-funnel and lower-funnel marketing objectives and how media drives those outcomes

• Experience with (or curiosity and drive to learn) AI-enabled tools; interest in developing AI-assisted workflows as part of day-to-day work.

#LI-MO1

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

This job may be eligible for relocation benefits.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources ( .

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire ( .

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email (View email address on click.appcast.io) us or call us at View phone number on click.appcast.io. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:

Our Company (

Our Culture

How we hire??????? (

Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.

Explore our global locations (

We are determined to lead change for the world through technology, ingenuity and harnessing the creativity of our diverse team. Join us to help lead the change that will make our world better, safer and more equitable for all by becoming a member of GM's Talent Community (beamery.com) ( . As a part of our Talent Community, you will receive updates about GM, open roles, career insights and more.

Please note that filling out the form below will not add you to our Talent Community automatically; you will need to use the link above. If you are seeking to apply to a specific role, we encourage you to click "Apply Now" on the job posting of interest.

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at View email address on click.appcast.io .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.