Principal Client Partner

About the Job

As an individual contributor, you will be responsible for achieving revenue goals through the development and execution of go-to-market strategies, managing a pipeline of opportunities, and translating client needs into high-impact content marketing programs using Nativo’s platform.

As an early member of the newly integrated advertising team from Life360 and Nativo, you will have the ability to shape how our platform evolves to address the outcomes advertisers are seeking. You will also be a passionate advocate for improving everyday family life and the role that brands can play to reduce friction and deliver value. You must possess an entrepreneurial, client-centric mindset that will foster market responsiveness as agency and client needs shift.

Your responsibilities will include driving the growth of existing business with the help of our broader team, identifying and cultivating new opportunities, while managing quotas and budgets. We are seeking a highly qualified candidate with a demonstrated track record of success in driving revenue in the agency channel, with a strong ability to establish and maintain strategic relationships with key accounts.

What You’ll Do

• Consistently meet or exceed quarterly and annual revenue quotas through proactive outreach and consultative selling
• Identify new business opportunities with media buying agencies and direct clients
• Serve as a trusted advisor to clients, understanding their marketing goals and crafting tailored native/content marketing programs that leverage the full capabilities of Nativo’s platform
• Build and manage a strong sales pipeline by generating a high volume of client engagement, including outreach, calls, meetings, presentations, and proposals
• Lead strategic conversations and ideation with clients and agencies to create impactful, results-driven campaigns
• Respond to RFPs and collaborate with internal stakeholders to deliver compelling proposals and media plans
• Travel as needed to meet with clients, attend industry events, and deepen relationships
• Represent Life360 at industry events and conferences, promoting our differentiated value in the marketplace

What We’re Looking For

• 7+ years of digital media or advertising sales experience, ideally with a focus on strategic selling, programmatic media, CTV, Video, and more
• Proven ability to sell to both brands and agencies with a mix of managed and programmatic deals
• Familiarity with brand storytelling, audience targeting, optimization strategies, and digital advertising technologies
• Strong ability to prospect, manage a full sales cycle, and build long-term client relationships
• Excellent communication, negotiation, and presentation skills
• High level of comfort working independently in a fast-paced environment
• Proficient in MS Office, Google Workspace & Salesforce