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Senior Manager, Marketing Operations

$168k - $188k

AppCast

About the Opportunity The organization is seeking a Senior Manager, Marketing Operations to lead a team of marketing operations professionals and own the strategy and execution of lead management and funnel processes. Reporting to the VP of GTM Operations, this role will set the strategic direction of the lead management function while driving operational excellence across the organization. This is a people management role responsible for developing a team of 2–3 marketing operations professionals in a fast-moving, high-growth environment. Key Responsibilities Directly manage, mentor, and develop a team of 2–3 marketing operations professionals, setting priorities and holding the team accountable to goals. Own the end-to-end lead management strategy — including lead scoring, funnel design, and lead nurturing — ensuring processes scale with the business. Lead cross-functional initiatives with marketing, sales, and business operations, representing the lead management function in senior stakeholder conversations. Oversee marketing automation in HubSpot and Salesforce, driving continuous optimization of workflows and establishing governance practices across the team. Required Qualifications 9+ years of B2B marketing operations experience with expertise in HubSpot and Salesforce. 2+ years of people management experience with a demonstrated ability to develop and retain talent. Deep experience in lead management, marketing automation, and CRM systems. Proven ability to lead cross-functional initiatives and influence stakeholders at all levels. Preferred Qualifications Experience building lead management processes in a high-growth B2B SaaS environment. Strong analytical skills with the ability to translate data into strategic recommendations for senior leadership. Familiarity with web analytics tools including Google Analytics, Tag Manager, and UTM tracking. Excellent project and program management skills with a track record of delivering complex initiatives. Clear understanding of B2B SaaS sales and marketing processes. HubSpot and/or Salesforce certifications. Additional Information The hiring company is committed to fair and equitable compensation packages. A candidate’s salary will be based on qualifications and relevant experience. In addition to a competitive salary, the compensation package includes stock options, attractive benefits, and an annual bonus. Annual Salary Range (bonus and equity included in addition to the below numbers) $168,000—$188,000 USD The organization transforms cyber asset intelligence into actionability. With the Asset Cloud, customers preemptively tackle high-risk and hard-to-spot threat exposures, misconfigurations, and overspending. The integrated platform brings together data from every system in an organization’s IT infrastructure to optimize mission-critical risk, performance, and cost measures via actionable intelligence. Covering cyber assets, software, SaaS applications, identities, vulnerabilities, infrastructure, and more, this is the one place to go for Security, IT, and GRC teams to continuously drive actionability across the organization. Cited as one of the fastest-growing cybersecurity startups, with accolades from CNBC, Forbes, and Fortune, the organization supports millions of assets for leading customers across industries and around the world. The organization makes it a priority to invest in its people with competitive compensation and benefits, growth opportunities, community-building, and so much more. The hiring company supports a diverse and inclusive workplace and believes in equal employment opportunity. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, age, sex, gender identity, national origin, sexual orientation, citizenship, marital status, disability, or Veteran status.

Vacancy posted 5 days ago
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