Marketing Communication & Digital Marketing Spec (Medtech,healthcare)

Position : Spec 2, Marketing Communication & Digital Marketing (Exp in Medtech, healthcare, financial & Pharma Industries)

Location : Irvine, CA

Duration : 10 Months

Total Hours/week : 40.00

1st Shift

Client : Medical Devices Company

Job Category : Professional

Level of Experience : Mid-Level

Employment Type : Contract on W2 (Need US Citizens or GC Holders or GC EAD or OPT or EAD or CPT

4 days in office. Friday remote

Job Description:

• Client APM is seeking a detail-oriented and creatively driven Digital Marketing Specialist to support global digital marketing initiatives.
• This role will primarily focus on migrating existing content from legacy websites and tailoring page templates in Figma for integration into BD.com.
• In addition, you’ll also support broader digital marketing activities such as designing new web pages to support product launches and campaigns, keyword research and create other digital content assets.
• The successful candidate will collaborate closely with APM’s Global Marketing team, regional stakeholders, and client Corporate Brand and Digital teams to deliver a cohesive, high-quality digital presence aligned with client brand guidelines and strategic objectives.

Key Responsibilities:

Website:

• Migrate legacy web content to BD.com, ensuring optimal module selection from the approved BD Figma Design systems for effective presentation.
• Create new and updated page layouts, and visual mockups in Figma that align with BD brand guidelines to support product launches and sustaining campaigns.
• Prepare design specifications and assets for handoff to the web authoring team.
• Ensure all designs meet accessibility standards and deliver a consistent global user experience across multiple screen ratios.
• Digital Marketing Support
• Conduct keyword research to optimize digital content for SEO/GEO and SEM.
• Monitor and report on SEM campaigns, providing insights for regional marketers and global marketing teams.
• Assist in the creation of other digital content, social media reels, banners, etc.

Project Coordination:

• Open, track and update web requests through Jira, ensuring accurate documentation.
• Follow up on ticket progress and communicate status updates to maintain timelines.
• Other incidental duties as required.

What We’re Looking For

• Experience in web design and digital marketing and/or content.
• Proficiency in Adobe Creative Suite, Figma, and other editing tools.
• Understanding of website management, including working with a web CMS
• Ability to work on-site in Irvine, CA 4 days/week (local candidates only)
• Excellent communication and collaboration skills

Preferred Qualifications:

• Experience in regulated industries (e.g., medtech, healthcare, financial services)
• Knowledge of HTML/CSS, SEO best practices, and SEM campaigns
• Ability to tailor designs to the nuances of each digital channel
• Confidence in being a digital brand steward within a large organization

Education and Experience:

• Bachelor's Degree in a related field with 2-5 years of work experience in digital marketing.
• Experience in Medical Devices/Pharma industry preferred; Technology/Manufacturing/Industrial industries with B2B focus also acceptable.
• Proficiency in website design management, including working with a web CMS, knowledge of HTML/CSS, SEO best practices, and SEM campaigns.
• Knowledge of Figma, Adobe Creative Suite or similar tools to create content and to direct agencies on more complex deliverables.

Additional Skills:

• Strong organizational and time management skills.
• Attention to detail and ability to manage multiple tasks simultaneously.
• Basic analytical skills to interpret campaign performance data.
• Good communication skills and ability to work collaboratively with team members.
• Adaptability to new technologies, digital platforms, social media channels and tools.
• Ability to work independently and meet deadlines.