Digital Marketing and Social Media Coordinator

Marketing Coordinator

The Appearance Center of Newport Beach and SCARS is a prestigious multi-specialty healthcare organization specializing in cosmetic procedures and skin cancer treatment. We are seeking an energetic, creative, and motivated Marketing Coordinator to grow our online presence, engage with our community, and enhance our brand image.

Position Details

• Job Type: Part-time
• Expected Hours: 20 hours per week
• Location: In-person (Newport Beach, CA)

Key Responsibilities

Content Creation & Management:

• Develop, manage, and produce high-quality video, photo, and written content that aligns with the company's branding and style.
• Manage content distribution across social media platforms, including TikTok, Instagram, Facebook, YouTube, Pinterest, LinkedIn, and more.
• Maintain website content and optimize it for SEO and user engagement.

Social Media Strategy & Engagement:

• Brainstorm and execute innovative social media campaigns.
• Create culturally and geographically relevant content tailored to our audience.
• Respond to comments and messages with compassion, urgency, and professionalism.
• Monitor and manage the company's online reputation across platforms.
• Build and grow relationships with influencers, bloggers, and high-visibility profiles in the beauty and medical industries.

Analytics & Reporting:

• Track performance metrics, monitor ROI, and share actionable insights with management.
• Use data to refine strategies and improve future campaigns.

Event Coordination:

• Create curated events aligned with the marketing calendar and tailored to the local community.
• Collaborate with partner brands and integrate campaigns to maximize visibility.

Marketing Support:

• Assist in developing PR strategies and multi-tiered influencer marketing plans.
• Capture daily marketing content by photographing and filming procedures, office visitors, and events.
• Support the website development team by sharing fresh and engaging content.

Requirements:

Experience & Skills:

• Minimum of 2 years of experience in social media marketing within the plastic surgery, medical spa, or beauty industry.
• Proven ability to elevate brand visibility through creative, multi-dimensional campaigns.
• Proficiency in Adobe Suite (Photoshop, Premiere, etc.), content creation tools (CapCut), and SEO best practices.
• Excellent photography, videography, and storytelling skills.
• Exceptional organizational and multitasking abilities with strong attention to detail.

Personal Qualities:

• Positive, can-do attitude with a solution-oriented mindset.
• Innovative and out-of-the-box thinker who thrives on challenges.
• Professional humility, high integrity, and trustworthiness.
• Passion for new technologies and early adoption of emerging trends.
• Keen sense of aesthetics and style that resonates with a luxury, aspirational audience.

Education:

• Bachelor's degree in Social Media Marketing, Marketing, Communications, or a related field (preferred).
• A strong portfolio showcasing past campaigns, creative content, and measurable results.

Why Join Us?

This position offers the opportunity to work with a prestigious healthcare organization, develop innovative marketing strategies, and collaborate with a dynamic team in the beauty and medical industries. If you're a passionate storyteller with a creative vision, we want to hear from you!

How to Apply:

Please send your cover letter, resume, and marketing portfolio of previously executed projects. Don't forget to include links to your social media handles or any relevant content you've created that showcases your expertise.

We look forward to meeting our next Social Media Marketing Coordinator!