Marketing Engineer

Position Overview

Bourns, Inc. is seeking a Marketing Engineer to support global marketing initiatives within our Protection Division. This position plays a key role in developing compelling technical marketing content, promoting product capabilities, and executing marketing strategies that strengthen brand awareness and support business growth.

The Marketing Engineer will collaborate with Engineering, Product Management, Marketing Communications (MARCOM), and distribution partners to develop effective marketing materials, promote standard products and customized solutions, and communicate the division's technical capabilities to customers across multiple industries.

This position will also support marketing campaigns targeting emerging and established markets, including electric vehicles (EVs), artificial intelligence (AI), renewable energy, and energy storage.

Key Responsibilities

Technical Marketing and Content Development

• Develop and enhance technical marketing collateral, including product presentations, datasheets, website content, videos, and other promotional materials.
• Collaborate with Engineering, Product Management, and MARCOM to ensure marketing content accurately communicates product features, capabilities, and customer benefits.
• Translate complex technical information into clear, customer-focused value propositions.
• Develop content highlighting the Protection Division's manufacturing, engineering, testing, simulation, and prototyping capabilities.
• Promote standard products and customized solutions across targeted applications and market segments.

Digital Marketing and Campaign Execution

• Develop and execute marketing campaigns supporting new product introductions, targeted applications, and strategic market segments.
• Support promotional activities across relevant digital and social media platforms, including LinkedIn, YouTube, Facebook, and X.
• Collaborate with Engineering and MARCOM to develop and launch competitive online calculator tools.
• Increase awareness of reference design activities through digital content, media promotions, and targeted marketing initiatives.
• Support data-driven marketing strategies to strengthen product awareness, adoption, and growth.

Distribution and Channel Marketing

• Collaborate with distribution partners to strengthen product visibility and market presence.
• Develop marketing and promotional materials that support sales growth through key distribution channels.
• Create targeted content for electronic component catalog distributors to increase product exposure and engagement on their platforms.
• Tailor marketing materials to specific customer applications, industries, and geographic markets.

Project Coordination and Marketing Support

• Coordinate marketing projects and campaigns to ensure deliverables are completed within established timelines and budgets.
• Communicate project objectives, progress, and deliverables to internal stakeholders.
• Collaborate with cross-functional and global teams to maintain consistent and effective marketing communications.
• Support the planning and execution of public relations, media, advertising, and promotional activities.

Qualifications

Education

• Bachelor's degree in Electrical Engineering, Electronics Engineering, Marketing, Digital Marketing, Business, or a related field.
• Candidates with a marketing-related degree should demonstrate experience collaborating with engineers to develop high-quality technical marketing content.

Experience and Technical Knowledge

• Demonstrated experience in marketing, preferably within the electronics industry.
• Experience in related industries, including automotive, renewable energy, or other technology-focused sectors, will also be considered.
• Ability to translate technical product features and capabilities into compelling, customer-centric marketing messages.
• Experience developing marketing collateral, coordinating campaigns, and supporting product promotion.
• Understanding of data-driven marketing strategies and their application to product adoption and business growth.
• Familiarity with SEO, Google Ads, social media management, and digital content creation is preferred.
• Experience with relevant marketing content creation and design software is preferred.

Skills and Competencies

• Excellent written and verbal communication skills, including the ability to communicate complex technical information to global audiences.
• Strong interpersonal and collaboration skills, with the ability to work effectively across departments and organizational levels.
• Strong creative thinking, visual communication, and presentation skills.
• Excellent organizational, project management, scheduling, and planning abilities.
• Strong analytical, reporting, and problem-solving skills.
• Ability to manage multiple projects, meet tight deadlines, and work within established budgets and business guidelines.
• Demonstrated initiative, accountability, and ability to work independently.

Travel

Travel of up to 25% may be required to support business objectives, cross-functional collaboration, and marketing initiatives.