Lifecycle Marketing Analyst
MW Partners
Duties: Lifecycle Marketing Analyst - Email Focus (6+ yrs) Own email performance & incrementality across onboarding, engagement, winback Design/read experiments (A/B, holdouts) to prove causal impact Hands-on analysis (SQL/Python) → clear, decision-ready insights Build trusted reporting and metric definitions for email Partner with email marketers to turn learnings into results Skills: Email lifecycle analytics expertise (onboarding, engagement, winback) • Experimentation & statistics: A/B testing, holdouts, incrementality, causal readouts • Hands-on analytics: SQL required; Python/R preferred • Reporting & BI: build trusted dashboards, metric definitions, performance views • Marketing insight → decision storytelling: clear, concise, outcome-oriented • Strong partnership mindset with email marketers; ownership of results • Experience with adjacent lifecycle channels (push/in-app/SMS) and marketing platforms Education: Bachelors or Masters in Math, Engineering or other relevant fields Schedule Notes:
Hours Per Day: 8.00 Hours Per Week 40.00 Department: Integrated Media Analysis : 105235_ADUS ADUS Job Category: Marketing
Hours Per Day: 8.00 Hours Per Week 40.00 Department: Integrated Media Analysis : 105235_ADUS ADUS Job Category: Marketing
Vacancy posted 1 day ago
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