Associate Vice President of Digital Advertising Strategies

Associate Vice President of Digital Advertising Strategies

About the Company

Strategic Enrollment Management company

Industry
Management Consulting

Type
Privately Held

Founded
2015

Employees
11-50

Categories

• CRM Solutions
• Marketing
• Consulting & Professional Services
• Marketing & Advertising
• Education
• Digital Marketing
• Data & Analytics
• Recruiting
• Management Services
• Creative Communication
• Analytics
• Digital Advertising
• Training
• Consulting
• Professional Services
• Agency

Specialties

• ip targeting for education
• digital advertising
• enrollment marketing
• enrollment management consulting
• geodemographic modeling
• student search
• and higher education

About the Role

The Company is seeking an Associate Vice President of Digital Strategies to provide strategic leadership in the digital marketing domain. The successful candidate will be the primary advisor on digital marketing strategy for client-partner campaigns, leading the development, execution, optimization, and measurement of digital marketing initiatives to meet enrollment goals. This role also involves serving as an Account Manager for assigned client-partners, with a focus on relationship management, retention, and account growth. Key responsibilities include overseeing multi-channel digital advertising strategies, analyzing and optimizing campaigns, and leading the digital marketing team. The AVP will be expected to build trusted relationships with senior client-partner leaders, drive retention and growth, and represent the company through thought leadership in the higher education community. Applicants for the Associate Vice President of Digital Strategies position at the company should have a Bachelor’s degree in a relevant field, with a Master’s degree preferred, and extensive experience in digital marketing, particularly in the context of higher education. The role requires a comprehensive knowledge of digital marketing platforms, influencer marketing, SEO, advertising metrics, and analytics, as well as a strong willingness to stay updated on industry trends. The ideal candidate will demonstrate adaptability, leadership, and excellent communication skills, with the ability to collaborate effectively in a remote work environment. Proficiency in digital marketing content creation tools is also necessary. The company is an equal opportunity employer and is dedicated to a diverse and inclusive work environment.

Hiring Manager Title
Senior Vice President of Client Relations

Functions

• Account Management/Optimization
• Marketing