Demand Generation Data Analyst

Job Title Demand Generation Data Analyst Job Description We’re seeking a marketing analytics professional who partners cross‑functionally to deliver advanced, AI‑driven insights across campaigns and the funnel. You’ll build real‑time dashboards, translate data into clear recommendations for leaders, and ensure high standards of data quality, governance, and automation. Your role: Partner cross‑functionally with Marketing Insights, Data Analytics, Regional Business Marketing, and Digital Marketing teams to deliver analytics that support business objectives and drive decision‑making. Analyze campaign, funnel, and attribution performance across lead, MQL (marketing qualified lead), SQL (structured query language), opportunity, and pipeline stages. Monitor funnel health, campaign effectiveness, and marketing influence on revenue outcomes while providing actionable recommendations. Deliver advanced analytics and AI‑driven insights using Power BI, Azure Databricks, SQL, and Excel to identify trends, forecast performance, and uncover optimization opportunities. Develop real‑time dashboards, reporting, and visualizations that provide performance intelligence, enable self‑service reporting, and support executive decision‑making. Ensure data quality, governance, and process integrity by identifying root causes, resolving reporting issues, prioritizing analytics initiatives, and communicating insights to technical and non‑technical stakeholders. You’re the right fit if: You’ve acquired 4+ years of experience in marketing analytics, business intelligence, data analytics, information systems, computer science, or a related field with at least a bachelor's degree or 8+ years of relevant experience with a high school diploma. You possess strong analytical skills, including data analysis and interpretation, statistical methods, data storytelling, visualization, SQL, business intelligence tools, and process automation. You also have experience working with customer relationship management (CRM) tools and marketing automation platforms such as Salesforce, Eloqua, Marketo, or similar technologies. You have a proven ability to analyze marketing campaigns, lead management processes, funnel performance, attribution models, pipeline metrics, and revenue impact. You are an effective business partner with strong stakeholder management, consultative communication, data quality, and process improvement experience, capable of translating complex data into actionable business recommendations. You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position. How we work together We believe that we are better together than apart. For our office‑based teams, this means working in‑person at least 3 days per week. Onsite roles require full‑time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations. This is an office role. About Philips We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others. Learn more about our business. Discover our rich and exciting history. Learn more about our purpose. Learn more about our culture. Philips Transparency Details The pay range for this position in Tennessee is $66,000 to $105,000 annually. The actual base pay offered may vary within the posted ranges depending on multiple factors including job‑related knowledge/skills, experience, business needs, geographical location, and internal equity. In addition, other compensation, such as an annual incentive bonus, sales commission or long‑term incentives may be offered. Employees are eligible to participate in our comprehensive Philips Total Rewards benefits program, which includes a generous PTO, 401k (up to 7% match), HSA (with company contribution), stock purchase plan, education reimbursement and much more. Details about our benefits can be found here. At Philips, it is not typical for an individual to be hired at or near the top end of the range for their role and compensation decisions are dependent upon the facts and circumstances of each case. Additional Information US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work‑authorized visa, now or in the future. Company relocation benefits will not be provided for this position. For this position, you must reside in or within commuting distance to Nashville, TN. USA This requisition is expected to stay active for 45 days but may close earlier if a successful candidate is selected or business necessity dictates. Philips is an Equal Employment and Opportunity Employer including Disability/Vets and maintains a drug‑free workplace. At Philips, we believe that every human matters. As a global health‑tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life. For more than 130 years, we have been creating technologies and innovations that improve people’s lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health. Together, we deliver better care for more people because we believe that every human matters. That's why we're taking steps to create an environment where we acknowledge and embrace our differences and uniqueness and listen to and value each other's views. When people feel cared for and listened to, they bring their best qualities to work, leading to better collaboration, communication, innovation and success. It is the policy of Philips to provide equal employment and advancement opportunities to all qualified employees and applicants for employment without regard to race, color, religion, sex, pregnancy/childbirth or related medical conditions, age, ethnic or national origin, sexual orientation, gender identity or expression, physical or mental disability, genetic information, citizenship status, veteran or military status, marital or domestic partner status or any other characteristic protected by law. As an equal opportunity employer, Philips is committed to fostering a culture where all are treated with respect and professionalism. To ensure reasonable accommodations for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974 and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact View phone number on click.appcast.io, option 5, for assistance. Philips is an Equal Employment and Opportunity Employer including Disability/Vets and maintains a drug‑free workplace. Know Your Rights #J-18808-Ljbffr Philips International