Assistant Manager of Leasing

Position: Assistant Manager of Leasing

Compensation: Hourly rate + Benefits + Bonus Eligible Full-Time | Non-Exempt

Summary

The Assistant Manager of Leasing is responsible for the full leasing cycle, resident retention, and day-to-day operational support of the leasing office. This role works directly with the Community Manager and the Outreach and Digital Marketing Manager to maintain occupancy, execute leasing and renewals, monitor market performance, and uphold leasing standards across all platforms and tools.

Responsibilities

Leasing and Resident Retention

• Conduct tours using the established tour path, maintaining a clean and presentable tour route and curb appeal at all times

• Execute leasing experience initiatives such as the wow fridge program to create positive, memorable interactions

• Review prospect leasing applications for completeness and accuracy, and approve or escalate as appropriate

• Monitor the Entrata dashboard daily and ensure all leads receive a follow-up within 24 hours of inquiry

• Manage the leasing workbook and coordinate unit placement based on availability, lease terms, and prospect preferences

• Audit application settings on an ongoing basis to ensure lease terms, availability, and unit details are accurate and current

• Build and maintain Entrata templates for standard contact points and quick-response communications to support consistent outreach

• Track and report on market performance, leasing velocity, and prospect feedback to identify trends and inform strategy to ensure optimal rent growth

• Manage Elise/Aigentless self-guided tour scheduling and maintain the knowledge bank to ensure accurate automated responses

• Submit the Daily Leasing Report (DLR) and track leasing activity against goals

• Monitor market conditions and notify the Property Manager of recommended rate changes in a timely manner

• Review the Keystone report regularly and flag relevant findings to the Property Manager

• Collect and share tour feedback with the team to identify areas for improvement in the leasing process

• Onboard and train new leasing hires on systems, processes, tour standards, and leasing expectations

• Pull and review Entrata leasing reports to track performance metrics and support data-driven decisions

• Coordinate the leasing team's schedule with the Outreach and Digital Marketing Manager to ensure adequate coverage and alignment

• Develop and implement renewal outreach strategies, including targeted ideas to improve renewal rates and reduce turnover

• Draft and send renewal communications and offers to residents in advance of lease expiration

• Manage the full renewal process from initial outreach through lease signing, keeping residents informed at each step

• Identify at-risk residents and address retention concerns proactively to reduce move-outs

Resident Experience

• Monitor Google Reviews and respond professionally to maintain the property's online reputation

• Oversee resident experience at key touchpoints including move-in, ongoing communication, and service recovery to ensure satisfaction throughout the lease term

• Administer roommate matching for new leases and manage conflict resolution for existing roommate situations through RoomSync

• Address resident concerns promptly, follow through on commitments, and escalate issues to the Property Manager when appropriate

Communication & Tools

• Maintain resident-facing communications across all platforms, ensuring messaging is current, consistent, and on-brand

• Respond to calls, emails, and texts from prospects, residents, and vendors in a professional and timely manner

• Serve as a knowledgeable point of contact for leasing and renewal questions, providing accurate information and directing inquiries as needed

General

• Support the Property Manager with operational tasks and special projects as needed

• Ensure leasing staff complies with corporate procedures and government laws on Fair Housing

• Complete all required training on time and stay current on leasing systems, tools, and company processes

Why Subtext?

Live Your Best Damn Life — And Help Others Do the Same.

At Subtext, we don’t just lease apartments. We build communities where people connect, thrive, and actually love where they live. If you’re high-energy, people-obsessed, and ready to lead from the front, this role is for you.

We are building something different, and we want leaders who want to build it with us.

Who You Are

• 1-2 years of customer service or sales experience

• Effective communicator in person, by phone, and in writing

• Able to manage multiple priorities in a fast-paced setting

• Organized and detail-oriented

• Comfortable with leasing and property management software, email, and reporting tools

• High school diploma or equivalent

WORK ENVIRONMENT

The work environment characteristics described here are representative of those a Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Incumbents work in an office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

PHYSICAL DEMANDS


The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the Team Member is regularly required to use hands to finger, type, handle, or feel and talk or hear. The Team Member is frequently required to stand; walk; reach with hands and arms, and stoop, or squat. The Team Member is often required to sit. The Team Member must be able to push, pull, lift, carry, or maneuver office products and supplies of up to twenty (20) pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Routine local travel may be required to attend training classes, client visits, or other situations necessary for the accomplishment of some or all of the daily responsibilities of this position. Non-routine, overnight travel may be required to attend company functions, training, property visits, and other situations necessary for the accomplishment of special projects that may be assigned from time to time.

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their Team Leader.

Occasional travel may be required for training or to support other communities.

Subtext is an Equal Opportunity Employer. All applicants have rights under federal employment laws. For more information, please review the "Know Your Rights" notice from the Department of Labor.

#LI-DNI

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.