Social Media Specialist

Job Description

Job Description

MMP Capital is hiring a Social Media Specialist to execute social media initiatives with a focus on driving inbound leads and real business results.

This is a hands-on role working closely with the Director of Marketing & Branding (DMB) to elevate brand identity while attracting new customers and contributing to revenue growth.

This is also a growth opportunity—ideal for someone looking to deepen their experience in performance marketing, content strategy, profile analysis, accounts observation, and lead generation.

In-office (Monday–Friday), with opportunities to travel as you grow within the role.

Key Responsibilities

• Execute social media strategies across Instagram, Facebook (Meta), and LinkedIn in collaboration with the DMB
• Plan content with our Graphic Designer and publish content across MMP Capital and its subsidiary brands
• Support initiatives that elevate brand identity and positioning
• Work within a team structure

Lead Generation & Performance

• Support and execute campaigns focused on generating inbound leads
• Contribute to content funnels that drive traffic, inquiries, and conversions
• Help optimize conversion paths (CTAs, landing pages, lead forms)

Analytics & Optimization

• Analyze performance with DMB across Meta and LinkedIn
• Track engagement, CTR, conversions, and lead quality and report to DMB
• Continuously test and improve content based on performance

Content & Creative

• Write strong, keyword-driven captions designed for discoverability and engagement
• Focus on what drives performance: strong hooks, watch time, saves, shares, and content consistency
• Collaborate with the graphic designer on short-form video, transitions, and static content
• Maintain a high level of aesthetic quality and brand alignment

Events & Field Marketing

• Support trade shows, workshops, and sales initiatives
• Travel when given the opportunity to grow in the role
• Capture real-time content that reflects the energy and culture of the team

Tools & Growth

• Use AI tools to improve content creation and efficiency
• Stay current abreast of trends, platform updates, and competitor activity

Qualifications

• 3+ years of social media experience (agency or in-house)
• Proven ability to contribute to lead generation or revenue through social
• Strong understanding of Meta and LinkedIn analytics
• Strong writing skills (captions, messaging, tone)
• Experience working with designers or creative teams

What We’re Looking For

• Strong taste level and aesthetic judgment
• Interest in both creative and performance marketing
• Organized, detail-oriented, and execution-focused
• Coachable, collaborative, and motivated to grow

Compensation & Benefits

• $65,000 salary
• 401(k)
• Health, dental, vision
• Paid vacation
• In-office (M–F)

How Success is Measured

• Contribution to lead generation and pipeline
• Improvement in content performance
• Growth within the role over time