Director of Marketing- Irving, TX

Head Of Marketing

Crossroads Equipment Lease & Finance, LLC, is a wholly owned subsidiary of the Velocity Vehicle group, one of California's largest commercial vehicle dealers. Established in 2006, and based in Rancho Cucamonga, California, Crossroads engages in the business of commercial medium and heavy-duty truck financing and leasing. We offer operating and finance leasing as well as direct financing to our commercial customers. Crossroads has experienced dynamic growth, expanding our portfolio and developing relationships with transportation companies that have locations outside the state of California, expanding our finance products to all states to service these customers.

Crossroads is a fast paced and growing organization that is looking for candidates that are ready for a daily challenge and cannot wait to provide superior customer service both internally and externally. VVG offers fantastic culture as well as competitive pay, 401K W/Match, medical, dental, & vision benefits.

What You'll Do

We're seeking a strategic and hands-on Head of Marketing to lead our marketing function and drive customer acquisition and brand awareness. You'll own the complete marketing strategy and execution, working cross-functionally with internal teams and external partners to deliver measurable results. This is a leadership role for someone who can balance strategic thinking with tactical execution.

Job Duties

Strategy & Leadership

• Develop and execute comprehensive marketing strategies aligned with business growth objectives
• Own marketing budget allocation and ROI optimization across all channels
• Lead and mentor internal marketing team members
• Partner with sales leadership to ensure marketing efforts drive qualified pipeline

Channel Management & Execution

• Oversee email marketing campaigns: strategy, segmentation, automation, and performance optimization
• Manage digital marketing: paid search, display, social media, SEO, and website optimization
• Manage direct mail campaigns in partnership with vendors and agencies
• Coordinate with marketing service providers and agencies to ensure quality execution and accountability

Performance & Analytics

• Establish KPIs and tracking mechanisms for all marketing initiatives
• Analyze campaign performance and provide actionable insights to executive leadership
• Test, iterate, and scale successful campaigns across channels
• Report on marketing contribution to revenue and pipeline generation

Required Skills and Qualifications

• 7+ years marketing experience, with at least 3 years in a leadership role
• Proven track record executing multi-channel B2B marketing campaigns
• Strong understanding of SBA lending, equipment financing, or commercial finance (preferred)
• Experience managing marketing budgets of $500K+
• Proficiency with marketing automation platforms (HubSpot, Marketo, Pardot, etc.)
• Data-driven mindset with strong analytical skills
• Excellent project management and vendor management abilities

Preferred

• Background in financial services, fintech, or lending
• Experience in lead generation for complex B2B sales cycles
• Knowledge of CRM systems and sales/marketing alignment best practices

Compensation

• $140,000-$180,000 + Bonus

Benefits Crossroads Offers

• Fantastic culture
• 401k + match
• Health, dental & vision insurance + HSA & FSA
• Employer paid life insurance
• Paid vacation days
• Sick leave
• Company perks such as employee discounts, company events and training programs
• Excellent training and career advancement opportunities

Crossroads Equipment Lease & Finance, LLC is an equal opportunity employer. Crossroads prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.