Creator & Social Commerce Senior Manager

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Job Description

Are you a digital native who lives at the intersection of culture, content, and commerce? We are seeking a dynamic, insight-driven  Senior Manager, Creator & Social Commerce to join our Communications Team.

In this high-impact role, you will be the bridge between community conversation and digital revenue. You won't just be managing a strategy from afar; you will be hands-on, building an engine of creator content including but not limited to User-Generated Content, scaling affiliate marketing presence (including running TikTok Shop), and partnering directly with bottom funnel creators to drive key digital commerce sales tentpoles. If you thrive in a fast-paced environment, love turning real-time social trends into high-converting content, and know exactly how to feed organic creative into a paid media funnel, this is the role for you.

Key Responsibilities:

• Own creator content that uses social to drive direct commerce. Translate brand goals into a highly tactical, conversion-driven influencer and affiliate strategy—including the management and scaling of TikTok Shop.
• Work successfully across in-house teams—specifically partnering with the Communications and Brand PR teams (who own campaigns and day to day brand communication strategy) - for full integration of communications plans. Champion the consumer journey by identifying creative tactics that seamlessly turn social discovery into a measurable e-commerce outcome.
• Lead creative process for commerce-driven content—from capturing original, hands-on footage with creators to final editing. Ensure all assets are optimized to incentivize community participation including a YGC content engine.
• Collaborate closely with Digital Media Buyers, media planners, and traders for plan inputs. Ensure that all organic, influencer, and UGC assets are fully integrated into paid media funnels and optimized to drive digital demand, maximizing the ROI of media spend.
• Leverage listening tools, data, market understanding, and a relentless focus on the consumer to actively monitor social trends. Convert real-time insights and conversations into native, platform-ready content designed to shorten the path to purchase.
• Design and execute a continuous learning plan. Support ongoing scenario planning by piloting new creative formats, affiliate tactics, and creator-led data strategies to continuously optimize bottom-funnel performance.

Job Qualifications

• Experience: 5–8 years of experience in social media strategy, content creation, or influencer marketing, preferably within a startup, high-growth digital business, or forward-thinking agency.

• Proven, hands-on experience managing affiliate marketing programs and social commerce integrations. Direct experience managing and scaling TikTok Shop is highly preferred.

• A strong track record of working directly with influencers and deploying successful tactics to generate high-converting UGC.

• Deep understanding of how social content and influencer partnerships integrate with paid media funnels to drive digital sales and e-commerce outcomes.

• Proficiency in mobile-first editing and production tools coupled with the ability to utilize social data and web analytics to measure success.

• Excellent leadership skills with the ability to inspire cross-functional teams, manage external agency/creator partners, and operate comfortably within ambiguity to challenge creative norms.

• A relentless drive to seek new ways of engaging consumers and a core belief that "more is possible" through innovative digital content.

Starting Pay/Salary Range: $110,000 – $165,300

Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click .

Procter & Gamble participates in e-verify as required by law.

Qualified individuals will not be disadvantaged based on being unemployed.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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