Director Consumer Insights

We are seeking a Director of Consumer Insights to provide leadership coverage during a maternity leave period. This role serves as a key strategic partner to the business, responsible for elevating consumer understanding across a diverse portfolio of consumer packaged goods (CPG) categories. Director, Consumer Insights (Maternity Leave Coverage) Start: Early July (ASAP) Duration: Through January 2027 This individual will play a critical role in shaping how consumer insights inform business strategy, brand development, and portfolio decisions. The role partners closely with senior leaders across Marketing and cross-functional teams to ensure decisions are rooted in deep consumer understanding. Key Responsibilities Serve as the senior insights lead across multiple CPG businesses and brands Partner with Marketing and senior leadership to influence strategic direction and key decisions Translate complex consumer, market, and behavioral data into clear, compelling business insights Lead and develop a small insights team (approx. 3 direct reports), focusing on prioritization and capability building Define and align a forward-looking consumer learning agenda across brands and categories Integrate custom research and syndicated data to address critical business questions Drive a shift toward scalable, repeatable insights approaches while maintaining rigor in foundational research Ensure strong stakeholder alignment around the most impactful consumer opportunities Act as a connector between data, insights, and business strategy—ensuring insights translate into action What Success Looks Like Consumer insights are embedded in senior-level decision-making Strong, trusted partnerships with marketing and business leadership A clear, prioritized, and actionable consumer learning agenda A high-performing insights team operating with clarity and autonomy Insight storytelling that drives strategic and commercial outcomes Qualifications Significant experience in consumer insights, market research, or strategy within CPG Proven success leading and developing high-performing teams Strong executive presence with experience influencing senior stakeholders Deep expertise across qualitative, quantitative, syndicated, and behavioral research methods Demonstrated ability to synthesize complex data into clear strategic recommendations Experience with tools such as NielsenIQ, Circana/IRI, Numerator, and social listening platforms preferred Experience across food, beverage, household goods, or broader CPG categories strongly preferred Leadership Focus This role is less about hands-on execution and more focused on: Setting the consumer insights vision and agenda Elevating team capabilities and ways of working Influencing senior business decisions Ensuring insights deliver measurable commercial impact #J-18808-Ljbffr Adecco